- Cowboys Golf Club in Grapevine reopens after a multimillion-dollar renovation.
- The project features immersive Dallas Cowboys-themed amenities, including actual game-used turf.
- This marks the world’s first NFL-themed golf club experience.
- Arcis Golf continues to invest heavily in hospitality and entertainment upgrades across its portfolio.
Immersive Hospitality and Entertainment Upgrade
According to Bisnow, Dallas-based Arcis Golf has reopened Cowboys Golf Club after a major renovation. The project blends hospitality and entertainment with a Dallas Cowboys theme. As a result, the venue now stands as the world’s first NFL-themed golf club. Guests can enjoy an experience that extends beyond traditional golf settings. The upgrade reflects a shift toward more immersive, experience-driven venues.
A Stadium Experience on the Links
The renovation introduces a high-tech driving range with standout features. Most notably, it includes a 60-yard football field using game-used turf from AT&T Stadium. In addition, the range features NFL regulation goal posts and 14 Toptracer bays. The 18-hole course, now called The Huddle, highlights key moments in Cowboys history. Each hole includes markers that showcase notable team achievements. Meanwhile, the clubhouse displays memorabilia, including Super Bowl trophies and other iconic artifacts. This type of experiential upgrade mirrors broader hospitality trends, as seen in luxury hotel reinvestments that blend entertainment, design, and high-end amenities.
Get Smarter About What Matters in Texas
Subscribe to our free newsletter covering the biggest commercial real estate stories across Texas — delivered in just 5 minutes.
Expanding Audience Appeal
Arcis Golf’s investment in Cowboys Golf Club reflects a broader strategy, with more than $175M spent over four years to upgrade its hospitality and entertainment amenities portfolio-wide. The National Golf Foundation reports that 48.1M Americans played golf in 2025, highlighting growing demand for both traditional and tech-enabled venues. Arcis aims to attract diverse guests by creating unique, gamified experiences within its hospitality assets.
Looking Ahead
With Cowboys Golf Club’s relaunch, Arcis Golf signals ongoing commitment to innovative hospitality solutions and differentiated entertainment offerings. The company’s focus remains on redefining golf club amenities to appeal to a wider demographic and set new standards in experiential hospitality and entertainment.
