- Party City supplies are now sold at over 700 Staples stores nationwide.
- Staples is partnering with Party City’s new owners to offer balloons, decor, and party goods.
- Party City sections are located near Staples’ same-day printing services.
- In-store Party City offerings will expand by year-end and include online balloon pre-orders.
Strategic Reentry for Party City
Following Party City’s bankruptcy and the closure of its standalone stores, the party supply brand is getting a second life through a strategic partnership with Staples, reports CoStar. The office supply retailer now carries Party City-branded balloons, decor, and other party essentials at more than 700 of its North American locations, with plans to increase that footprint by the end of the year.
Retailers Combine Expertise
The Party City rollout leverages the retailer’s new ownership under Ad Populum, which acquired Party City’s intellectual property after its 2024 bankruptcy, following a wave of store closures that left hundreds of locations vacant and repositioned for alternative retail uses. The new partnership creates a one-stop destination for party goods and event printing services, as Staples customers can now purchase decor and create customized invitations, banners, and signage in the same area of the store.
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Graduation Demand Drives Timing
Staples highlighted nearly 4M US students expected to graduate in 2026 and $6.8B in graduation-related spending last year as key demand drivers. The timing of Party City’s launch aims to capture this season’s peak in party supply needs, positioned alongside Staples’ printing and marketing services.
What’s Next
Beyond in-store availability, Staples will soon allow customers to schedule Party City balloon pickups through Staples.com and its mobile app. The partnership expands Staples’ market beyond office supplies, repurposing its retail space for more community events and celebration services. Party City is now visible in more neighborhoods than ever, offering its core products through a new retail channel.
