- Warehouse clubs saw nearly 5% traffic growth in 2025, outpacing other non-discretionary retailers.
- Younger and value-focused consumer segments are fueling warehouse clubs’ expansion.
- Costco boosted executive member traffic with exclusive shopping hours in 2025.
- Clubs are investing in store experience and expanded offerings to attract new shoppers.
Warehouse Clubs See Rising Demand
Warehouse clubs are quickly solidifying their role as leading one-stop shop destinations, reports Globe St. Brands like Costco, Sam’s Club, and BJ’s Wholesale Club have grown their market influence, recording notable member and traffic gains in 2025. Their focus on competitive pricing, expanded merchandise, and additional services has helped attract and retain a broader range of shoppers.
Expanding Demographics Fuel Growth
Young Urban Singles and Young Professionals now drive more warehouse club traffic. These groups represent a growing share of total visitors. Warehouse clubs have expanded into apparel, electronics, and home goods to match their preferences. They also attract demand for health and wellness products and newer, trend-driven brands. At the same time, rural and lower-income families are turning to warehouse clubs. They value lower prices and access to services like gas, optical care, and pharmacies.
Customer Experience Drives Loyalty
Warehouse clubs rely on strong in-store experiences to stand out from online competitors. They focus on convenience, pricing, and member perks. This approach also reflects a broader trend where shoppers accept higher prices when they feel strong brand connection and consistent value. In 2025, Costco introduced exclusive shopping hours for executive members. This move quickly changed shopping behavior across its stores. Members began visiting during quieter early hours and midweek periods. These changes show how quickly warehouse clubs adapt to customer preferences. They continue to strengthen loyalty while navigating a shifting retail environment.
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