- Cantor Fitzgerald says it is helping large institutional clients enter prediction markets through its partnership with Kalshi.
- The investment bank will act as an introducing broker for Kalshi, while BGC has a separate prediction-markets partnership with Fanatics.
- The push comes as the Lutnick brothers expand the family-controlled group that also includes commercial real estate firm Newmark.
Bloomberg reports that Cantor Fitzgerald is pushing further into prediction markets. The firm is helping institutional clients access the sector through its Kalshi relationship. Cantor announced the partnership in August. Under the arrangement, the investment bank will act as an introducing broker. Chairman Brandon Lutnick said the goal is to bring the firm’s largest institutional clients into the market.
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Cantor Prediction Markets Push
Cantor Fitzgerald LP controls investment bank Cantor Fitzgerald & Co., brokerage BGC Group and commercial real estate firm Newmark Group. BGC also formed a prediction-markets partnership with Fanatics earlier this year. Brandon Lutnick said Cantor believes institutional participation can benefit both clients and prediction-market operators. The push gives the group another business line tied to trading and market access.
Newmark Connection
Brandon Lutnick and his brother Kyle are expanding the financial group long led by their father, Howard Lutnick. Howard Lutnick is now US commerce secretary. The CRE connection sits through Newmark, where Kyle serves as chief strategy officer. Newmark leadership transition is also underway. Longtime CEO Barry Gosin plans to step down by year-end.
Why It Matters
The prediction-markets initiative is not a property transaction. However, it sits inside the same family-controlled enterprise as Newmark. CRE professionals following Newmark are therefore also watching how the broader ownership group evolves. The source does not describe a prediction-market product tied specifically to the real estate business.
What’s Next
Kyle Lutnick ruled out becoming Newmark’s next CEO when asked about the succession. Cantor’s near-term focus is expanding institutional access to prediction markets through Kalshi. The brothers are also continuing the broader buildout of the family financial group.
