Colliers Survey: Talent Still Drives Corporate Location Strategy

A Colliers and CoreNet Global survey of 140-plus corporate real estate leaders finds talent still drives location choices while growth expectations tilt toward Asia Pacific.
2 min read
Colliers Survey: Talent Still Drives Corporate Location Strategy
  • Colliers and CoreNet Global surveyed more than 140 corporate real estate professionals, who ranked talent and education quality (61%) and commute access (60%) as top location factors.
  • Asia Pacific is the region most likely to see net new portfolio growth over three to five years (52%), ahead of North America (30%), while 15% expect no expansion.
  • Reducing operating costs is the top expected contribution of portfolios (64%), showing location decisions now serve broader enterprise goals like AI adoption and revenue growth.
Key Takeaways

Corporate location strategy is becoming a business-wide decision, according to a Colliers survey published Nov. 5.

Colliers and CoreNet Global polled over 140 corporate real estate leaders worldwide.

Talent Still Leads

Talent quality and nearby universities topped the list at 61%, just ahead of commute and accessibility at 60%. Living costs, lifestyle and a market’s reputation followed.

Colliers says the idea of a talent market is broadening, with worker experience, cost and lifestyle weighing alongside access to skills.

Talent still leads, but the definition of ‘talent market' is changing

Growth Looks to Asia Pacific

About half of respondents (52%) expect most net new space to be added in Asia Pacific within three to five years. Another 30% pointed to North America, and 15% have no expansion planned.

Growth expectations shift toward Asia Pacific

An Enterprise Decision

Asked what will shape decisions over the next two years, leaders cited revenue growth, adopting AI and automation, trimming costs and hiring or keeping staff. Cutting operating costs was the top thing they want portfolios to deliver, picked by 64%.

Location strategy has evolved as an enterprise decision

Over two-thirds said they feel confident making long-term location calls. Their open-ended worries were cost pressure, volatility, finding talent and geopolitics.

Confidence remains high despite rising complexity

Why It Matters

Andrew Hallissey, Colliers’ CEO of Occupier Services, said organizations are weighing people, operations, money and strategy together instead of chasing one variable.

That matches early occupier sentiment in Newmark’s survey, where 60% of tenants plan to add staff within two years.

What’s Next

Brokers and landlords pitching markets will need to speak to talent, cost and resilience together. Watch how AI adoption reshapes space needs in the next 24 months.

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