- Trump Tower Tbilisi will be a 70-story mixed-use skyscraper in Georgia’s capital.
- The project is a branding partnership with Archi Group, Biograpi Living, and Sapir Organization.
- This marks a renewed push by the Trump Organization toward international licensing deals.
- The development highlights Georgia’s growing appeal for foreign real estate investment.
Major Branding Move
The Trump Organization is teaming up with leading Georgian and international partners to bring Trump Tower Tbilisi, a new 70-story mixed-use high rise, to the capital city, reports The WSJ. The project, which features luxury residences, retail elements, and hotel amenities, will be the tallest building in Tbilisi and is being designed by the global architecture firm Gensler.
- Archi Group and Biograpi Living, both major local players, will help deliver the project.
- Sapir Organization, known for high-profile developments in the US, brings additional experience and ties to the Trump brand.
International Licensing Strategy
Trump Tower Tbilisi highlights the Trump Organization’s ongoing shift toward international licensing and branding deals, especially after Donald Trump began his second term. In recent years, the company expanded projects across the Middle East, Vietnam, and India. It now pushes more aggressively into foreign ventures. The Tbilisi project follows earlier halted development attempts in Georgia. It also reflects efforts to balance business growth with continued scrutiny over potential conflicts of interest.
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Georgia’s Real Estate Appeal
Georgia’s capital is emerging as a hub for foreign investment. It offers business-friendly policies and a growing tourism sector as key drivers. These factors continue to attract international developers and capital. At the same time, developers are advancing large-scale infrastructure projects, including planned data center campuses, signaling broader institutional interest in the market. Archi Group has delivered more than 55 projects across the region. Meanwhile, Biograpi Living is backed by a local conglomerate with interests spanning multiple industries. This support provides financial stability and long-term development capacity. Sapir Organization adds experience from Manhattan and Miami developments. CEO Alex Sapir points to personal ties to Georgia as a key motivator. He also highlights a strong desire to contribute to the country’s evolving real estate market.
What’s Next
Trump Tower Tbilisi is in the early planning stages, with design and partnership teams in place. The project will add to Tbilisi’s skyline while highlighting ongoing trends in international real estate branding and development.
