- MCR Hotels will acquire the remaining shares of Soho House for $9 per share, an 83% premium to its unaffected price, valuing the company at $2.7B.
- The acquisition includes Soho House’s global portfolio of 46 properties and additional hospitality assets, marking MCR’s latest expansion into the luxury hotel segment.
- Backed by Apollo Global Management, the deal reflects growing private equity interest in distinctive hospitality brands with international growth potential.
A Bold Move Into Private Territory
MCR Hotels, the third-largest hotel owner in the US, announced it will acquire the remaining shares of Soho House, a luxury hotel and members club, in a $2.7B transaction, per CoStar. The move will take Soho House private after a financially rocky public run since its IPO in 2021.
A Premium Exit For Shareholders
Shareholders will receive $9 per share in cash, representing an 83% premium to Soho House’s unaffected share price and a nearly 18% premium over recent trading levels. The deal is being financed with support from Apollo through a hybrid capital structure.
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A Global Lifestyle Portfolio
Soho House operates 46 branded properties across major global cities, alongside three Ned hotels and two Scorpios Beach Clubs in Mykonos and Bodrum. Its assets span 20+ countries, including the U.K., U.S., Brazil, France, India, and Japan. One standout in its portfolio is Babington House in Somerset, a 33-room estate dating back to 1705.
Leadership Shakeup And Celebrity Involvement
As part of the acquisition, MCR CEO Tyler Morse will become vice chairman of Soho House’s board. Neil Thomson replaces Thomas Allen as CFO, and actor Ashton Kutcher has been appointed to the board, signaling potential brand-building efforts ahead.
Why It Matters
This acquisition signals a continued push by hospitality operators and investors into experiential, brand-led luxury assets. Soho House, while popular, has struggled financially since going public—losing nearly half its market value since 2021. The new ownership could offer operational stability and room for long-term international growth.
What’s Next
MCR will integrate Soho House into its growing portfolio, which includes over 150 hotels such as the TWA Hotel at JFK and the BT Tower in London—set to be transformed into a luxury hotel. Expect further developments in MCR’s strategy to blend iconic real estate with branded lifestyle hospitality.
