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Adam Neumann’s Flow Plans $525M Brickell Project

Flow, the residential real estate brand co-founded by Adam Neumann, is leading a joint venture to develop “Flow on the River,” a 1,900-unit luxury rental and retail project in Miami’s Brickell district.
Adam Neumann’s Flow Plans $525M Brickell Project
  • Adam Neumann’s Flow has acquired a flagship mixed-use site on the Miami River in Brickell in partnership with Canada Global and Yellowstone, valued at $525 million.
  • The project, renamed Flow on the River, will include 1,900+ Class A rental units, 39,000 square feet of waterfront retail, 17 boat slips, and development rights for additional towers.
  • This deal expands Adam Neumann’s South Florida real estate footprint, which includes major projects in Aventura, El Portal, Miami, and Fort Lauderdale, plus international properties in Riyadh, Saudi Arabia.
Key Takeaways

Adam Neumann’s residential real estate brand Flow has taken a major step in expanding its South Florida presence. The company announced it will lead the development of Flow on the River, a mixed-use project on the Miami River in Brickell, after acquiring what is currently known as The River District in a $525 million deal alongside Canada Global and Yellowstone.

A Flagship Miami Move

The 6.2-acre site at 275 SW 6 St. and surrounding parcels will be redeveloped into a high-density luxury community. Plans include a 54-story tower with 632 residential units, 770 parking spaces, 39,000 square feet of commercial space, and 17 private boat slips. The acquisition also covers three adjacent parcels with rights for an additional 1,300 residential units plus hotel, office, and commercial uses totaling over 2.5 million square feet.

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Portfolio Power Play

Flow on the River is part of Flow’s broader push into large-scale mixed-use projects. In Aventura, the company is building a three-tower complex with 674 apartments, 250,000 square feet of office space, and 39,000 square feet of retail. Another planned development in El Portal is zoned for 2,380 apartments. Flow also operates more than 1,000 rental units across Miami and Fort Lauderdale and will deliver Flow House Miami, a 466-unit condo project, later this year.

The Vision

“This is an exciting step forward in reimagining the future of living,” said co-founder Adam Neumann. “With Flow on the River, we continue to deliver on our mission one community at a time.”

Why It Matters

The deal solidifies Flow as a key player in Miami’s ongoing luxury residential boom, which has drawn global investors and developers to the city’s waterfront. The project’s scale and location position it as a major addition to Brickell’s fast-evolving skyline.

What’s Next

Development timelines have not been disclosed, but with its expanded South Florida pipeline and international projects in Riyadh, Flow appears set on building a portfolio of branded, community-focused residential hubs in high-growth markets.

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