- Frisco has at least $24 billion and 38 million square feet of mixed-use development moving through the pipeline, a tally that is not comprehensive and spans office, retail and multifamily.
- Fields Frisco, Hall Park, The Star, The Mix and Firefly Park lead the list, with some projects covering hundreds of acres and backed by city-linked incentive packages.
- A city of fewer than 2,000 people until the 1980s now hosts more than 245,000 residents and a steady stream of headquarters moves, and the competition for tenants is rising.
Frisco has at least a $24B mixed-use pipeline, according to a Real Deal analysis of projects moving toward construction in the North Texas suburb.
That adds up to at least 38M SF of office, retail and multifamily space. The tally is a broad overview, not a full count.
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How Frisco Got Here
Farmland until the 1980s, Frisco counted under 2,000 people back then. It now has more than 245,000 and ranks among the busiest corporate relocation targets in the country.
The Frisco Chamber of Commerce said in April that 24 companies were eyeing the city for a move or expansion. Roughly 60% to 70% were coming without incentives.
Public money still helps. The city and its development groups are offering as much as $113M tied to performance for The Mix, a $3B, 112-acre JVP Development project that targets a 2028 phase one finish.
Council also approved up to $5M for a district around Toyota Stadium, home of FC Dallas. Plans include a 250-key hotel, a 15,000 SF convention center and 30,000 SF of retail and restaurants, alongside a $215M stadium renovation.
The Biggest Projects
Fields Frisco is the largest, a $10B, 2,545-acre joint venture between The Karahan Companies and Hunt Realty. It already hosts Universal Kids Resort, the PGA of America headquarters and the $500M Omni PGA Frisco Resort & Spa.
Inside it, Fields West is an $800M, 55-acre retail-led project that Fehmi Karahan told The Real Deal is 75% leased and 80% committed. He calls it the “younger sister” of Legacy West.
Hall Park is a $7B, 162-acre district where Public Storage moved its headquarters from California, taking 119,000 SF of a planned 2.2M SF of office. Chobani added 28,700 SF.
Jerry Jones’ Blue Star Land is behind The Star, a $1.5B, 91-acre campus that includes a $59M, 500,000 SF TIAA office building. Blue Star and Lincoln Property are also building the 216-acre Star Business Park, an industrial venture.
Frisco Station is a $1.8B, 242-acre project where homebuilder Toll Brothers is based. Southstone Yards has a 242,000 SF timber office leased by Toyota Financial Services and room for 338,000 SF more.
Zoom Out
Firefly Park, a 217-acre Wilks Development project, broke ground in May. Phase one calls for 120,000 SF of retail and 175,000 SF of office, and full buildout would reach 3M SF of Class A office.
That much new space is landing as tenants already have choices. We covered how Collin County office is tight for users needing 250,000 SF now, with about four Class A buildings available, while Fields and the Plano Stars district together planned up to roughly 13M SF of new office.
Why It Matters
Frisco’s pitch is speed and public-private backing, and developers are betting that corporate relocations keep coming. The risk is that supply outruns demand if even a few of these phases slip or get redesigned.
Public funding is not a given everywhere in the area. Plano voters just rejected new taxes meant to help pay a $700M city pledge for the Stars arena district, with about 55% opposed.
What’s Next
Watch The Mix’s 2028 phase one deadline and whether Fields West names its anchor tenants. Karahan has not made major corporate announcements public yet.
