- Apartment concessions rose to 16.9% of stabilized units in March 2026, the highest since 2014.
- Class C apartments led with a 21.5% concession rate, significantly above Class A and B.
- The South and West regions saw the highest concession usage, especially major Texas metro areas.
- Average discounts reached 10.8%, translating to nearly six weeks free on a 12‑month lease.
Concession Uptick Persists
Apartment concessions continued to rise this spring. In March 2026, 16.9% of stabilized US units offered concessions, according to RealPage Market Analytics. This represents a 5.1-point increase year over year. It also marks the highest average level since the mid-2010s. Meanwhile, the average concession discount held at 10.8%. That equals nearly six weeks of free rent. The figure is up almost two points from last year.

Class C and Southern Markets Lead
Class C apartments continued to offer elevated apartment concessions, posting a 21.5% usage rate in March. Usage in Class A (14.5%) and Class B (15.0%) units remained tightly grouped, but Class A units had the largest single-month increase (+0.6 points). Even as operators leaned on concessions, some markets continued to push rents higher despite softer occupancy trends, highlighting a growing disconnect between pricing power and underlying demand. Geographically, the South (21.2%) and West (16.4%) led all regions for apartment concessions, supported by active development pipelines and high supply. The Northeast (12.6%) and Midwest (10.2%) regions stayed well below the national average.
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Key Markets Face Highest Discounts
Major Texas cities dominated the top of the apartment concessions list, with Austin, Denver, and San Antonio recording discounts on roughly one-third of stabilized units. Other high-concession markets included Jacksonville and Tampa, replacing Charlotte and Nashville in the top ten. Average discounts across these leading metros ranged from 10% to 15%, with Austin and Denver reaching 14.8% in March 2026.

Why It Matters
Increased apartment concessions signal ongoing competition among operators in high-supply regions and product types. Persistently high levels suggest ongoing pressure on rent growth and lease-up velocity, especially for value-oriented and newly delivered assets. Industry participants will continue monitoring apartment concessions as a barometer of market balance and renter demand in 2026.



