West Hollywood Red Building Signs 96K SF of Leases

The Red Building at Pacific Design Center signed nearly 96K SF of office leases, pushing occupancy to 90% with more deals under negotiation.
The Red Building at Pacific Design Center signed nearly 96K SF of office leases, pushing occupancy to 90% with more deals under negotiation.
  • Cohen Brothers secured seven leases totaling nearly 96K SF at the Red Building in West Hollywood’s Pacific Design Center.
  • Beauty, fashion, technology, and legal tenants signed new leases, renewals, and expansions across the creative office property.
  • The Red Building is 90% occupied, with another 50K SF of deals under negotiation that could lift occupancy to 95%.
Key Takeaways

Cohen Brothers has signed seven leases totaling nearly 96K SF at the Red Building in West Hollywood’s Pacific Design Center. CommercialCafe’s report on the latest leasing activity covers new tenants, renewals, and expansions. The commitments span beauty, fashion, technology, and legal firms. The creative office building is now 90% occupied.

Creative Tenants Drive Activity

SuperOrdinary, a beauty distribution platform and incubator, took the largest new commitment at 25K SF. Hourglass Cosmetics, part of Unilever Prestige, signed a six-year lease for 18.5K SF. Pattern Beauty also committed to a six-year term for 7.8K SF. Australian apparel retailer Princess Polly signed for 11.5K SF over 6.5 years. Vintage designer Lilly et Cie took 8.5K SF for eight years.

The Details

Existing tenants also expanded or renewed. Grindr renewed its 14.5K SF headquarters lease. British apparel brand All Saints expanded to a 10K SF footprint for four years. Entertainment law firm Johnson Shapiro Slewett & Kole added 8.5K SF. That expansion brings its total presence in the building to 19K SF. Cohen Brothers represented itself on the SuperOrdinary lease. Marc Bretter of Maywood Property Group represented the tenant.

Occupancy Nears 95%

The Red Building secured nearly 140K SF of leases in 2025 and has continued that momentum in 2026. Another 50K SF of transactions are still being negotiated. If those deals close, occupancy is expected to reach 95%. Cohen Brothers CEO Charles Cohen said demand from beauty, fashion, and technology companies supports Pacific Design Center’s role as a creative hub.

A Long-Standing Creative Office Campus

Architect Cesar Pelli designed the Red Building, which was completed in 2012. It is part of a larger Pacific Design Center complex. The 750K SF Blue Building opened in 1975, and the 450K SF Green Building was completed in 1988. Cohen Brothers acquired the complex from Catellus Development in 1999. The new leasing activity is concentrated in the newest building within that three-building campus.

Why It Matters

The activity adds to broader office leasing momentum at a property that is already close to full occupancy. The tenant mix aligns with West Hollywood’s beauty, fashion, entertainment, and technology base. Renewals and expansions also show that existing occupiers are committing to the property. Cohen Brothers says the Red Building continues to outpace the broader market in leasing activity.

What’s Next

Cohen Brothers is still negotiating roughly 50K SF of additional leases. Closing those commitments could raise occupancy from 90% to 95%. The landlord will also continue managing a mix of new leases, renewals, and tenant expansions across the creative-office property.

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