What Landlords and Renters Should Expect in 2024

Rising rental costs are significantly influencing the future plans of both landlords and tenants

What Landlords and Renters Should Expect in 2024

Rising rental costs are significantly influencing the future plans of both landlords and tenants

Together with

Good morning. Welcome to the weekend edition of CRE Daily. This week, we shared some exciting news. CRE Daily’s new website is officially live!

To celebrate the launch, we've teamed up with our friends at The Fort Podcast to bring you an exclusive early look at Chris Powers' latest interview with the one and only Barry Sternlicht, Chairman & CEO of Starwood Capital Group. Read, watch, listen here.

U.S. Rental Market

What Landlords and Renters Should Expect in 2024

The latest Realtor.com Avail survey reveals a tricky scenario in the U.S. rental market: landlords show restraint in rent increases, but renters still face high costs that affect their homebuying plans.

Market stabilization: Chief Economist Danielle Hale of Realtor.com® notes a stabilization in the rental market since May 2023, largely due to an influx of new rental options. However, this has not significantly impacted prices, with median asking rent in 2024 expected to decrease by only 0.2% from 2023 levels. Interestingly, a 4.5% wage increase in January is helping to alleviate some of the financial burden for renters, making rents more affordable relative to income. 

Landlords adjusting rent strategies: The survey reveals a slight decrease in the number of landlords planning to raise rents in 2024, down to 60% from 65% in early 2023. Rent increases tend to vary for lease renewals and new tenants, with most landlords opting for 0-5% increases for renewals and up to 10% for new leases. This shift in rental strategy aligns with landlords experiencing over a 10% increase in ownership costs. Among those not raising rents, 72% believe their units are already at or above market value.

Renters feeling the squeeze: Renters are increasingly feeling the pinch, with 71% reporting rent hikes upon lease renewal. Most renters pay between $1,000 and $1,500 monthly, but a growing number are now paying up to $2,000. High rents are leading 63% of renters to consider alternatives to lease renewal, with 43% citing current rent as too expensive. Additionally, 34% of renters are negotiating rent increases, a tactic likely to gain traction given higher vacancy rates anticipated in 2024.

Impact on the housing market: The economic climate, marked by rising interest rates and inflation, is influencing renters' home purchasing decisions. A significant 82% of renters acknowledge the economy's impact on their housing plans. The main barriers to buying a home include insufficient down payment funds (61%) and high interest rates (42%). Consequently, there’s a slight dip in the proportion of renters considering home purchases in the near future.


Looking ahead: While there's a slight shift towards stabilizing rent increases, both renters and landlords are adjusting their plans in response to the ongoing financial pressures. On the landlord side, high home prices and mortgage rates are curbing their enthusiasm for acquiring additional rental properties, with only 22% planning to buy more in the next 12 months. The majority, 73%, have no intention of selling any units from their portfolio, reflecting a trend towards maintaining current property investments amidst market uncertainties.


Scale like you mean it

Whether you’re on your third investment or your 30th, the right team is the difference between lightning growth and stagnation.

Unfortunately, hiring experts takes time away from things like finding deals, raising funds, and executing projects.

That’s where Bullpen comes in. A team of commercial real estate veterans ourselves, we know how important it is to find the right talent at the right time.

Freelance, fractional, or full-time commercial real estate experts – we can help staff your team for any stage of growth.

Are you ready to take your team to the next level?

⏪ Weekend Wrap-Up

  • Convicted: Former HFZ Capital Group executive Nir Meir, arrested in Miami after his company collapsed, has been indicted for a multimillion-dollar fraud scheme.

  • Oversupply: Pricing power in Texas apartment markets is slipping as new units come online, causing concerns of distress.

  • Debt funds: Real estate debt funds raised $5.5B in Q4, second only to value-added funds, according to Preqin.

  • Pricey paradise: America's most expensive home in Naples, FL, is listed for $295M, potentially breaking the U.S. home sale record.

  • On the rise: Insurance costs for multifamily properties in the U.S. are rising, with a national average increase of 26% from 2022 to 2023 and some areas seeing 300–400% hikes.

  • Take it: Camden Property Trust (CPT) plans to sell an Atlanta apartment complex plagued by violence for up to $115M.

  • Weather the storm: In 2023, rent cuts were prevalent in B- and C-class communities due to an oversupply in six apartment markets, while Class A properties fared better.

  • Retail Renaissance: When did retail go from being a plague victim to the darling of the CRE sector? What changed, and why?

  • Policy: The U.S. House of Representatives just passed a $78B tax bill to boost the low-income housing tax credit (LIHTC) program.

  • Another one: San Francisco faces a new real estate crisis as another major landlord offloads 459 units across 12 buildings.


What did you think of today's newsletter?

Login or Subscribe to participate in polls.

View All
Steve Ross Steps Down from Related, Launches West Palm Firm
July 12, 2024
Private Equity Seeks Bargains in US Real Estate
July 11, 2024
Powell Hints at Possible Rate Cut Amid Risks of Higher-for-Longer
July 10, 2024


No CAP by CRE Daily

No Cap by CRE Daily is a weekly podcast offering an unfiltered look into commercial real estate’s biggest trends and influential figures.

Back to top