- CRED iQ’s PRISM covers more than 1 million deduplicated multifamily properties, built from over 1.5 million public rental listings and refreshed every week.
- It reports asking rents by unit type, floor plans, amenities and HUD data, with each rent traced back to its original listing and delivered by API, bulk feed or MCP server.
- Automating rent comps that were assembled manually across listing sites could speed appraisals and underwriting, though the data reflects advertised rents rather than signed leases.
CRED iQ launched PRISM on Sept. 22, a platform that delivers unit-level multifamily rent data on more than 1 million properties.
The Philadelphia-based firm built it from over 1.5 million public rental listings, deduplicated and refreshed weekly.
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What PRISM Covers
PRISM structures advertised listings into property-level analytics. It reports asking rents by unit type, from studios through four-bedrooms, with minimum, maximum and midpoint values.
Each property also carries floor plans with bedrooms, bathrooms, square footage and unit counts, plus availability and lease terms as published and structured amenities and ratings.
HUD enrichment adds year built, total units, inspection scores and subsidy flags. A source map traces every rent back to the listing it came from.
Automating the Rent Comp
Multifamily rent comparables have traditionally been assembled by hand across multiple listing sites. PRISM automates that work at national scale and keys the cleaned data to a single identifier per property.
Clients can pull it through a REST API, bulk data feeds or an MCP server built for AI workflows. CEO Michael Haas describes it as a benchmarking dataset that shows what the market is asking, unit by unit, so appraisals, underwriting and market studies can move at the pace of a team’s own workflow.
Why It Matters
Rent comps sit underneath appraisals, underwriting and lender reviews, and the manual process slows all three. Unit-level data also helps explain gaps like the $891 rent gap between neighboring Dallas submarkets.
The MCP server fits a wider push to connect housing data with AI tools, the same direction behind housing AI investment. PRISM reflects advertised rents and does not provide pricing recommendations, so it works as a benchmark rather than a record of signed leases.
What’s Next
PRISM is in early access, and API trials are available by request. It extends CRED iQ’s coverage beyond securitized markets (CMBS, SASB, CRE CLO and GSE/Agency multifamily) into the broader rental universe, built on the API-first architecture the company has used since 2019.
