Club Pilates Signs 70-Studio Expansion in Northeast US

Pilates Goes Big with Franchise Scale

Club Pilates’ latest agreement illustrates how scaled fitness franchises are redefining what was once a fragmented boutique sector. According to CoStar News, the Irvine, California-based chain secured a multistate development deal targeting 70 new studios in Maryland, Michigan, and New York. The pivot marks Pilates’ acceleration from premium metro pockets into broader regional markets, mirroring broader consumer demand for structured, instructor-led low-impact exercise. Club Pilates, a subsidiary of Xponential Fitness, already operates more than 1,300 studios globally.

The Details

Entrepreneur Saber Ammori partnered with private equity firm Cohere Capital to launch Renew Fitness, acquiring and developing the 70 new locations spelled out in the deal. Ammori already operates 14 Club Pilates studios in the New York City area, with additional sites under development. Renew Fitness will expand its total pipeline to 84 studios, positioning it as one of Club Pilates’ largest multiunit franchisees. Leadership from Xponential Fitness cited this as a sign of the brand’s economic resilience and growth potential. The transaction further cements Club Pilates’ place atop the sector by unit count.

Multiunit Operators Drive Growth

This is not Club Pilates’ first foray into large-scale regional expansion with franchise partners. Recent agreements with Riser Fitness, Spartan Fitness, and Aligned Fitness have pushed the tally of franchise group-owned locations above 350. The shift toward larger, capitalized multiunit operators reflects a strategic move away from one-off, boutique operations toward more robust, scalable territory development—a trend becoming common across fitness retail. Ammori, who also leads Wireless Vision and owns over 450 T-Mobile stores, brings significant multiunit retail experience to the table, further professionalizing Club Pilates’ franchise platform.

Why It Matters

The Pilates sector once relied on independent studios and small franchises. Now, brands like Club Pilates are driving consolidation. According to 2026 CoStar data, boutique fitness chains outpace traditional gyms. Consumers prefer wellness-focused and personalized workout options. Club Pilates operates more than 1,300 studios worldwide. That scale gives it stronger leverage with landlords and developers. Similar expansion plans have already helped fitness concepts gain ground in fast-growing suburban retail markets. Renew Fitness combines private equity backing with operating expertise. It plans aggressive growth in secondary and suburban markets with limited Pilates supply.

For CRE professionals, this trend highlights steady demand for fitness tenants. Retail still faces broader challenges. The strategy mirrors fast-casual franchises. National brands provide standardized concepts, while regional operators supply capital and local expertise. Consumer spending on fitness and wellness continues recovering after the pandemic. As a result, large-scale rollouts could intensify competition for prime pad sites. Mixed-use projects, grocery-anchored centers, and high-traffic retail properties may see the strongest demand.

What’s Next

With the Renew Fitness pipeline locked, Club Pilates appears poised for continued northeast and Midwest expansion. The brand is actively seeking additional area developers to fuel growth elsewhere, leveraging rising demand for specialty fitness concepts. For landlords and retail brokers in Maryland, Michigan, and New York, this adds a new national credit tenant to watch. The trend of consolidating boutique fitness under large franchise umbrellas is expected to drive more multistate deals, with institutional capital flowing in behind proven operators like Ammori. Market watchers anticipate new territory announcements from both Club Pilates and competing fitness brands through 2027 as the low-impact fitness sector matures and fragments further coalesce under scale operators.