Terrakotta Overview
Terrakotta is an AI-powered CRE data and outreach platform built to help brokers, acquisitions teams, lenders, developers, and investors streamline property research and outbound prospecting. The platform combines ownership intelligence, contact data, dialing automation, CRM functionality, and AI-powered workflows to reduce the manual work traditionally associated with CRE business development.
Unlike static databases, Terrakotta uses AI agents to search across multiple public and private data sources in real time, surfacing ownership details, contact information, financing history, tenant activity, and distress indicators. It then pairs that research with integrated outreach tools that automate dialing, email, voicemail drops, follow-up tasks, and CRM updates.
Designed primarily for relationship-driven outreach, Terrakotta supports all major CRE asset classes across U.S. markets and offers a faster, more scalable alternative to traditional prospecting workflows.
Our Take On Terrakotta
Best for CRE brokers and acquisitions teams that rely heavily on outbound calling and owner research.
Terrakotta is a CRE-specific prospecting platform that brings together AI property research, contact verification, dialing, email automation, and follow-up coordination.
Pros- AI-powered property and ownership research delivers highly detailed prospecting data
- Automated dialing workflows significantly increase outbound call efficiency
- Phone number grading system helps improve owner contact accuracy
- Integrated outreach workflows reduce CRM and administrative workload
- Flexible filtering and prospecting tools support highly targeted searches
- Tenant and company research tools expand prospecting beyond property ownership
Cons- Platform may present a learning curve for less tech-savvy users
- Some features are still in beta release
- Platform currently focuses primarily on U.S. market coverage
Pros Explained
AI-powered property and ownership research: Terrakotta’s strongest differentiator is its AI-driven approach to ownership and contact research. Rather than relying solely on static records, the platform uses AI agents to search across multiple public and private databases to uncover ownership structures, LLC relationships, financing information, and verified contact details. This approach helps users identify potential ownership connections and additional decision-makers that may not appear in traditional CRE databases.
Automated dialing workflows increase efficiency: Terrakotta’s integrated auto-dialer is designed specifically for CRE prospecting. The system automatically progresses through contact lists, drops voicemails, and logs conversations without requiring users to enter phone numbers or manually leave repetitive voicemails. According to the Terrakotta team, this reduces the amount of time brokers spend on non-revenue-generating tasks during outbound calling sessions by 3-4x.
Verified phone grading improves outreach accuracy: One of Terrakotta’s standout features is its phone grading system, which assigns quality scores such as A, A+, or F based on telecom activity and ownership verification. The platform cross-references telecom carrier activity with ownership records and Secretary of State data to determine whether a phone number is likely connected to the actual property owner. This reduces wasted dialing activity and helps brokers reach decision-makers faster.
Integrated outreach automation reduces administrative work: Terrakotta automates many of the repetitive tasks associated with outbound prospecting. The platform can automatically generate AI-powered outreach emails, summarize call conversations, update CRM records, track follow-ups, and organize prospecting workflows. Features such as inbound call context notifications also help users quickly recall prior conversations before answering return calls from prospects.
Advanced filtering enables highly targeted prospecting: The platform’s property search interface allows users to filter by ownership duration, financing details, equity levels, sale history, distress events, property type, and geographic boundaries. Users can also draw custom polygons directly on the map interface to isolate specific target areas. These filters make it easier for brokers and acquisitions teams to identify highly targeted prospect lists.
Tenant research tools expand use cases: In addition to ownership prospecting, Terrakotta offers tenant-focused research functionality powered by natural language prompts. Users can search for companies based on hiring trends, fundraising activity, office type, employee count, or geographic criteria. This makes the platform useful not only for investment sales and acquisitions professionals but also for tenant representation brokers and leasing teams.
Cons Explained
Learning curve for newer users: Terrakotta offers a wide range of prospecting, research, and outreach tools, which may feel overwhelming for users who are less familiar with AI-powered workflows or automated prospecting systems. While the UI is relatively streamlined, some onboarding may be necessary for users transitioning from more traditional CRE data platforms.
Some features are still evolving: Terrakotta is actively developing new AI-powered functionality, including expanded CRM automation and natural-language workflow tools. While this rapid pace of innovation is a positive sign, some features discussed during the demo remain in beta or are still being refined.
U.S.-focused data coverage: Terrakotta currently focuses primarily on U.S. CRE markets. Firms with significant international prospecting needs may find the platform less useful until broader global data coverage becomes available.
Key Features
Terrakotta offers a comprehensive suite of AI-powered prospecting and outreach tools built specifically for commercial real estate professionals. Some of Terrakotta’s key features include:
Claude-Powered AI Agent
Terrakotta includes a built-in AI agent powered by Claude that lets users run prospecting, research, and analysis workflows entirely through natural language. Instead of manually navigating filters and menus, users can describe what they need in plain English and the agent carries the task out end-to-end—speaking to it much like they would a member of their team. Terrakotta positions this as the first rollout of a growing agents product suite, with future agents planned across site selection, underwriting, market monitoring, and more.
Key capabilities of the Claude-powered agent include deal-based property sourcing, allowing users to find properties that match a specific acquisition strategy, pulling insights from 3rd-party data sources such as Census Bureau datasets, demographic databases, and public records. including off-market, distressed, value-add, long-hold, and other opportunity types. The platform also supports trend heatmaps that generate visual maps surfacing market trends, such as identifying areas with potential QSR expansions over the next 12 months.
The agent can build engagement-driven callback lists by analyzing prior leads and engagements to prioritize outreach—for example, generating a callback list based on leads who stayed on a call for over 60 seconds and expressed interest. It also supports natural-language skip tracing, where users can hand the agent a batch of leads and ask it to enrich them with verified contact information, LLC data, and additional ownership details.
Terrakotta also enables broad and niche property searches through conversational prompts, ranging from broad requests like finding industrial properties in Los Angeles to highly specific searches such as identifying solar farms over 10,000 square feet within a 20-mile radius of downtown Los Angeles.
AI Property Prospecting
Terrakotta’s prospecting engine allows users to search properties using map-based polygon selection and advanced filtering tools. Users can filter by property type, ownership duration, financing information, sale history, equity levels, distress indicators, and more to identify highly targeted prospecting opportunities.
The platform is designed to help brokers, acquisitions teams, and investors quickly uncover likely sellers and streamline owner research workflows that would otherwise require hours of manual searching.
Ownership Research & Contact Verification
Terrakotta uses AI-powered research agents to identify ownership entities and surface associated contact information across multiple data sources. The platform attempts to uncover LLC relationships, affiliated ownership structures, phone numbers, and email addresses tied to a property.
One of Terrakotta’s standout features is its phone grading system, which helps users prioritize the most reliable contact numbers based on verification confidence and activity signals. This reduces time spent dialing inactive or incorrect numbers and improves outreach efficiency.
Terrakotta’s browser-based auto-dialer is designed to streamline outbound prospecting workflows. Users can automatically dial through prospect lists while the platform handles repetitive administrative tasks like, note logging, and workflow progression.
If a prospect does not answer, Terrakotta can automatically leaves personalized voicemails and movs on to the next call. This allows brokers to significantly increase calling efficiency and spend more time speaking with prospects.
AI Call Summaries & Follow-Up Tracking
The platform automatically summarizes conversations and logs outreach activity after calls. Terrakotta also tracks follow-up activity and provides contextual reminders for inbound calls, helping users quickly recall prior conversations and outreach goals.
This functionality reduces the need for manual CRM updates and helps brokers maintain better organization across large prospecting pipelines.
Tenant Research & Signals
Terrakotta includes tenant intelligence tools that help users identify companies that may be actively expanding or searching for space. Users can search for companies using natural language prompts and filter by criteria like industry, geography, fundraising activity, and company growth.
The platform also surfaces “signals” such as leadership changes, hiring activity, and fundraising announcements that may indicate future leasing or business development opportunities.
AI Outreach & Email Generation
Terrakotta includes AI-assisted email generation tools that help users quickly create personalized outreach emails. Users can customize templates and prompts to match their tone and messaging style while streamlining follow-up communication directly within the platform.
These tools help brokers combine phone outreach and email prospecting into a more centralized workflow.
Chrome Browser Extension
Terrakotta’s browser extension allows users to launch prospecting workflows directly from listing websites, LinkedIn, property pages, phone numbers, and addresses found online. This improves workflow portability and eliminates repetitive copy-and-paste tasks during research and outreach activities.
CRM & Workflow Management
Terrakotta centralizes prospecting activity through built-in workflow and relationship management tools. Users can organize contacts, track conversations, manage prospect pipelines, and coordinate follow-up activity from a single dashboard.
This helps teams maintain visibility into ongoing outreach efforts without relying on disconnected spreadsheets or external CRM systems.
User Experience
Terrakotta offers a modern and workflow-focused interface designed for users who spend significant portions of their day prospecting and conducting outreach. The UI is very intuitive given the breadth of functionality, and the combination of AI-powered search, automated workflows, and integrated outreach tools creates a highly streamlined experience.
The platform is especially effective for users who rely heavily on outbound calling and owner research. Features such as auto-dialing, voicemail automation, call summaries, and inbound context notifications remove much of the repetitive work typically associated with CRE prospecting.
Customer Support
Terrakotta places a strong emphasis on responsive customer support and onboarding assistance.
The company positions itself as highly collaborative with customers and appears focused on rapidly iterating based on user feedback. As a younger and fast-moving platform, Terrakotta frequently releases new features and updates.
Users can expect hands-on onboarding and direct communication with the company’s support and product teams.
Pricing
Terrakotta uses a subscription-based pricing model combined with a monthly research credit system. Subscribers receive monthly research credits that replenish and roll over, allowing users to perform ownership research, AI searches, and contact enrichment.
Terrakotta pricing ranges from $149 to $249 per user per month, depending on team size. Subscriptions include 1,000 research credits per month, which refresh monthly and roll over if unused.
Competitors
Reonomy
Reonomy is a CRE data platform focused on property intelligence, ownership records, mortgage data, and contact discovery. The platform helps brokers, investors, and lenders research properties and identify ownership opportunities nationwide.
ProspectNow
ProspectNow is a predictive analytics and prospecting platform for CRE professionals. The software helps users identify likely sellers, research ownership data, and generate leads using property search and contact-discovery tools.
Buildout
Buildout is a CRE marketing and brokerage software platform that helps brokers manage listings, create marketing materials, track deals, and streamline business development workflows through CRM and pipeline management tools.
FAQs
Terrakotta is an AI-powered commercial real estate data and outreach platform that helps brokers, investors, lenders, and acquisitions professionals research properties, identify owners, and automate outbound prospecting workflows.
Terrakotta is best suited for CRE brokers, acquisitions teams, lenders, developers, and investors who rely heavily on outbound business development and owner outreach.
Yes. Terrakotta includes an integrated auto-dialer that automates outbound calling workflows, voicemail drops, CRM updates, and call tracking.
Terrakotta uses AI agents to search across multiple public and private data sources while assigning quality grades to phone numbers based on telecom activity and ownership verification data.
Yes. The platform includes tenant-focused research tools that allow users to identify companies based on factors such as fundraising activity, office needs, employee growth, and geographic location.
Terrakotta currently focuses primarily on U.S. CRE markets and data coverage.
How We Evaluated Terrakotta
When evaluating Terrakotta, we examined several factors, including:
- Product and service offerings: We dug into the depth and breadth of Terrakotta’s features, products, and services, and what sets them apart in the industry.
- Pros and Cons: We checked the boxes on what potential clients are looking for and compared features that make Terrakotta stand out from its competitors.
- Ease of use: We examined how user-friendly Terrakotta’s platform is, how intuitive the onboarding process can be, and how quickly a new user is likely to understand and take advantage of the platform’s full functionality.
- Customer support: We evaluated Terrakotta’s existing customer support network and scored it on response times, training materials, and access to customer service reps.
- Pricing and transparency: We examined the pricing of Terrakotta’s products and services and whether readily available pricing information is available on its website.
Summary of Terrakotta Review
Terrakotta offers one of the more workflow-oriented approaches to CRE prospecting currently available on the market. Rather than functioning solely as a static ownership database, the platform combines AI-powered property research, verified contact intelligence, dialing automation, CRM workflows, and outreach tools into a single system designed specifically for relationship-driven CRE professionals.
The platform’s biggest strength lies in its ability to reduce repetitive administrative work surrounding prospecting and outbound business development. Automated voicemail drops, AI-generated summaries, contextual inbound call notifications, AI email drafts, and integrated outreach workflows allow brokers and acquisitions teams to spend more time in live conversations and less time manually managing prospect lists.
Terrakotta’s rapid feature development and highly targeted prospecting capabilities position it as an increasingly compelling solution for CRE professionals focused on scaling outbound deal sourcing and owner outreach.
Disclaimer
This page may contain affiliate links. If you make a purchase or investment through these links, CRE Daily LLC may receive a commission at no extra cost to you. These recommendations are based on our direct experience with these companies and are suggested for their usefulness and effectiveness. We advise only purchasing products that you believe will assist in reaching your business objectives and investment goals. Nothing in this message should be regarded as investment advice, either on behalf of a particular security or regarding an overall investment strategy, a recommendation, an offer to sell, or a solicitation of or an offer to buy any security. Advice from a securities professional is strongly advised, and we recommend that you consult with a financial advisor, attorney, accountant, and any other professional who can help you understand and assess the risks associated with any real estate investment. For any questions or assistance, feel free to contact [email protected]. We’re here to help!
