- Stephen Ross and Ken Griffin launched a $10M campaign to draw businesses to South Florida’s Gold Coast.
- The area has become popular among finance firms, earning the nickname “Wall Street South.”
- The initiative aims to attract broader industries, including tech, with new infrastructure plans.
- Florida’s regulatory, cost, and quality-of-life advantages are central to the pitch for relocation.
Business Leaders Back Gold Coast Florida
Stephen Ross of Related Companies and Ken Griffin of Citadel are ramping up efforts in South Florida’s Gold Coast, reports the NY Times. Both billionaires moved their operations to the region and launched a $10M campaign called “Ambition Accelerated.” The initiative aims to bring more companies—not just finance firms—to Miami, Fort Lauderdale, and West Palm Beach.
Investor Momentum Builds
Financial firms have flocked to the Gold Coast in recent years, earning it the nickname “Wall Street South.” Ross and Griffin’s push, backed by the Florida Council of 100, builds on this trend. Their campaign reflects growing investor confidence in the region’s long-term business appeal. Griffin’s deepening real estate involvement in Miami continues to draw speculation, as some of his recent moves remain undisclosed.
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Why Gold Coast Florida Stands Out
The region touts fewer regulations, lower costs, and strong quality-of-life perks to lure business relocations. Griffin points to a deep talent pool and stable environment as reasons for growth. Ross underscores infrastructure upgrades, including new hospitals and universities, to meet corporate expectations.
Broader Industry Target
While Gold Coast Florida has attracted finance companies, Ross and Griffin now target technology giants and start-ups as well. Their investments in education and healthcare are designed to support a diverse business base and make the region a top contender against other Sun Belt and traditional business hubs.
