Henry Overview
Henry is an AI-powered deck creation platform built for commercial real estate brokers and investment sales teams. It streamlines the production of offering memorandums (OMs), broker opinions of value (BOVs), and other deal materials by turning existing Excel models, property data, and narrative inputs into institutional-grade decks in minutes rather than weeks.
Beyond automation, Henry effectively elevates analysts to institutional-level designers by handling the final-mile formatting, layout, and visual polish that traditionally require a third-party design firm or a large internal marketing team. Marketing teams still play a critical role in setting brand standards and templates, but Henry reduces the repetitive production work that often slows down deal teams. Designed as an augmentation tool—not a replacement for analysts or marketing—Henry supports both rapid initial deck creation and efficient post-generation revisions, helping teams maintain quality and consistency as deals evolve.
Our Take On Henry
Best for high-volume investment sales teams, capital markets groups, and sponsors/operators that need consistent, professional deal materials at scale.
Henry is an AI-driven CRE marketing platform that automates the creation of offering memorandums, BOVs, and other deal decks using existing financial models and customizable templates.
Pros- Dramatically reduces time spent building offering memorandums and BOVs
- Works with your existing financial model—no required Henry template
- Automated mapping replaces hours of manual design work
- Fully bespoke, non-templated design tailored to each firm
- Web-based editor enables final control without breaking workflows
- Automatically updates decks when underwriting assumptions change
- AI image enhancement eliminates the need for Photoshop-level design skills
- Every deck is reviewed by a human to ensure accuracy and brand consistency
- Scales effectively for high-volume investment sales teams
Cons- Relatively young platform with a shorter operating history
- Currently optimized for investment sales more than leasing
Pros Explained
Dramatically reduces time spent building offering memorandums and BOVs: Henry compresses what is traditionally a multi-week, analyst- and marketing-heavy process into hours—or even minutes. By automating deck structure, narrative flow, financial visuals, and mapping, the platform eliminates one of the most time-consuming bottlenecks in investment sales. This allows brokers and deal teams to bring opportunities to market faster, respond more quickly to clients, and ultimately increase deal velocity without increasing headcount.
Works with your existing financial model—no required Henry template: One of Henry’s strongest differentiators is its ability to ingest virtually any Excel model without forcing users into a rigid template. Whether a team is using a quick back-of-the-envelope underwriting model or an institutional-grade spreadsheet, Henry intelligently parses relevant tabs, metrics, and assumptions while ignoring unnecessary or sensitive information. This flexibility makes onboarding easier and avoids the rework typically required when adopting new CRE software.
Automated mapping replaces hours of manual design work: Map creation is one of the most painful and time-intensive parts of deck production, often requiring InDesign expertise or repetitive PowerPoint work. Henry’s automated mapping engine generates site maps, comp maps, transportation maps, amenity overlays, and even interactive 3D visualizations in seconds. For brokers and marketing teams, this alone can save dozens of hours per deal while improving visual consistency and professionalism.
Fully bespoke, non-templated design tailored to each firm: Every deck produced in Henry is fully branded to the brokerage or investment sales team, including logos, fonts, color palettes, and layout preferences. During onboarding, teams can upload example decks they’re proud of, and Henry uses those as a baseline to ensure all future materials maintain a consistent, institutional-quality look and feel tailored specifically to the firm.
Web-based editor enables final control without breaking workflows: After automation is complete, decks are delivered into a browser-based editor that feels familiar to anyone who has used PowerPoint or Canva. Users can move components, adjust content, swap images, and reorganize slides within a structured layout system.
Automatically updates decks when underwriting assumptions change: One of Henry’s most impactful—but less obvious—capabilities is how it handles underwriting changes after a deck has already been created. If assumptions such as rent growth, exit cap rates, or expense ratios change, users can upload the revised Excel model, and Henry will automatically update the associated tables, charts, and narrative language throughout the deck. Traditionally, this process requires manual slide-by-slide updates, which introduces the risk of inconsistencies or errors. Henry significantly reduces revision time while improving accuracy.
AI image enhancement eliminates the need for Photoshop-level design skills: Henry includes photo enhancement capabilities that work like “Photoshop as a service.” Users can remove visual obstructions, clean up exterior photos, and improve lighting or sky conditions with a single action. Tasks that typically require hours of a graphic designer’s time can now be handled directly by analysts or brokers, effectively giving teams on-demand design support without outsourcing delays.
Every deck is reviewed by a human to ensure accuracy and brand consistency: Henry combines AI automation with human oversight to ensure accuracy and brand consistency. Brokers can guide narrative positioning, and every deck is reviewed by a human before delivery. Users can request revisions directly in the editor, with updates often completed within hours, backed by 24/7 support for tight deadlines and late-stage changes.
Scales effectively for high-volume investment sales teams: Henry is well-suited for teams that produce a high volume of OMs, BOVs, and marketing materials. By standardizing workflows and reducing reliance on individual analysts or designers, the platform helps teams scale output without sacrificing quality or consistency. This makes it particularly attractive to capital markets and investment sales groups operating across multiple markets.
Cons Explained
Relatively young platform with a shorter operating history: Henry is still early in its lifecycle compared to some legacy CRE software providers. While the product is robust and well-received, risk-averse firms or large enterprises may prefer vendors with longer track records and more established ecosystems.
Currently optimized for investment sales more than leasing: The platform’s strongest use cases today are investment sales, capital markets, and valuation-driven workflows. While leasing and other CRE marketing use cases are on the roadmap, teams focused exclusively on leasing may find the platform less tailored to their immediate needs.
Henry Key Features
AI-Powered Deal Deck Generation
Henry’s core functionality is its ability to generate institutional-quality marketing decks—such as offering memorandums (OMs), broker opinions of value (BOVs), and financing packages—in minutes. Users select the deal type, asset class, and property details, and the platform produces a fully structured deck that mirrors the output of an experienced analyst and marketing team. Rather than producing generic slides, Henry builds decks that reflect real CRE workflows, including executive summaries, investment highlights, market overviews, financial sections, and closing materials.
Financial Model–Agnostic Excel Ingestion
Unlike many CRE tools that require standardized templates, Henry is entirely financial model–agnostic. Users can upload any Excel workbook—from simple back-of-the-envelope underwriting to highly complex institutional models used by national brokerages. Henry parses the workbook at a granular level, identifying relevant tabs, metrics, and assumptions, while allowing users to control exactly which data appears in the final deck. This flexibility enables teams to maintain their existing underwriting processes without reformatting or reworking models.
Automated Map Creation & Spatial Visualization
One of Henry’s most differentiated features is its automated mapping engine. The platform generates site maps, comp maps, amenity maps, transportation maps, and traffic-oriented visualizations in seconds—tasks that traditionally require hours in InDesign or GIS tools. Users can specify what the maps should emphasize, such as retail anchors, highways, cargo airports, or demographic clusters, and Henry automatically builds and formats the visuals. Maps remain fully editable within the deck editor, giving teams both speed and control.
Narrative & Emphasis Controls
Henry allows brokers to guide the storytelling of each deck through structured narrative inputs. Users can define investment themes—such as “strong market fundamentals,” “value-add upside,” or “prime infill location”—and the platform weaves those themes consistently throughout the deck. This ensures the final output reads like a broker-authored narrative rather than generic AI copy, preserving the voice and strategy behind each deal.
Custom Branding & White-Label Output
All decks created in Henry are fully white-labeled to the user’s firm. During onboarding, teams upload brand kits that define logos, fonts, colors, and layout preferences. Henry then applies these standards automatically to every deck. Importantly, Henry branding does not appear in final deliverables unless explicitly requested, allowing brokers to present materials that look and feel entirely in-house.
Web-Based Deck Editor
After generation, decks are delivered in a browser-based editor that functions similarly to PowerPoint or Canva—but purpose-built for CRE. Users can resize elements, adjust fonts, swap images, reorder slides, and make last-minute refinements without exporting files. This editor allows Henry to handle roughly 70–80% of the work while leaving final polish and deal-specific customization in the user’s control.
Human-in-the-Loop Analyst Support
In addition to automation, Henry offers ongoing analyst support. Users can leave comments directly in the deck editor to request changes, refinements, or formatting adjustments. These requests are handled by Henry’s back-office team, often within hours, providing a hybrid model that blends automation efficiency with human quality control—especially valuable for time-sensitive deals.
Automated Deck Revisions from Updated Underwriting
Henry allows users to re-upload updated underwriting models and automatically reconcile changes across the entire deck. Financial tables, charts, and narrative references adjust to reflect new assumptions without manual intervention. This feature is especially valuable during BOV revisions, owner feedback cycles, and late-stage deal changes where speed and accuracy are critical.
Team-Based Workflow & User Management
Henry is designed for brokerage teams rather than individual users. Accounts support multiple broker profiles, enabling teams to assign users to specific decks and automatically generate broker bio slides. This structure makes the platform particularly effective for investment sales and capital markets teams operating at scale.
Image Enhancement & Visual Cleanup Tools
Henry includes built-in tools that allow users to enhance property photos by removing obstructions, correcting lighting, and improving overall visual quality. This reduces dependence on external design teams and accelerates the production of investor-ready materials.
User Experience
Henry is intuitive and fast, with most decks created in three to five minutes. The interface is accessible to brokers while offering enough flexibility for analysts and marketing professionals. Minimal training is required to get started.
Henry’s interface is intuitive and broker-friendly, with a minimal learning curve. Most users can generate a complete first draft of a deck in under five minutes. The web editor feels familiar to anyone who has used PowerPoint or Canva, making adoption straightforward even for less tech-savvy team members.
The combination of automation and manual override gives users confidence—Henry does the heavy lifting, but nothing is locked in.
Customer Support
Henry offers a standout support model. Users receive white-glove onboarding, template customization, and 24/7 operational support. Edits submitted through comments are handled by Henry’s back-office team, often within hours. This “Four Seasons–style” service level is especially valuable for time-sensitive deals.
In addition to responsiveness, Henry’s support model emphasizes proactive quality control. Every deck undergoes a human review before delivery, ensuring presentation quality, consistency, and accuracy—particularly important for investor-facing materials.
Pricing
Henry’s pricing starts at approximately $1,500 per month and is customized based on the number of teams using the platform and the number of decks ordered per team. This team-based structure allows firms to scale usage according to deal volume and organizational size.
Competitors
Henry operates within a broader ecosystem of tools and workflows used by commercial real estate professionals to create and manage deal marketing materials. Common alternatives fall into three primary categories: CRE-specific marketing software, graphic design services, and manual in-house workflows.
Buildout
Buildout is a commercial real estate marketing platform used by brokers to create offering memoranda, brochures, and other marketing materials. The platform provides templated layouts and structured data inputs to generate decks and listings, and is commonly used by brokerage teams looking for standardized CRE marketing outputs.
Graphic Design Teams
Many brokerages rely on internal or outsourced graphic design teams to produce offering memorandums and pitch materials. These teams can deliver high-quality, customized decks, but typically operate on longer production timelines and higher per-deck costs. Turnaround times often depend on internal queues, revision cycles, and approval processes.
PowerPoint / InDesign DIY Workflows
Manual deck creation using tools like PowerPoint and Adobe InDesign remains a common approach across the industry. These workflows offer maximum flexibility and control, but are highly time-intensive, require design expertise, and can be difficult to scale consistently across teams and markets.
FAQs
Henry is an AI-powered platform that automates CRE marketing deck creation.
Investment sales brokers and capital markets teams producing high deal volume.
No. Henry is designed to augment existing teams, not replace them.
Yes. Users can edit decks directly or request changes from Henry’s analyst team.
Yes. Any commercial real estate asset class is supported.
Henry subscriptions start at approximately $1,500 per month, with pricing scaling based on team size, deck volume, and support needs.
How We Evaluated Henry
When evaluating Henry, we examined several factors, including:
- Product and service offerings: We explored the depth and breadth of Henry’s features, products, and services, and what sets them apart in the industry.
- Pros and Cons: We checked the boxes on what potential clients are looking for and compared features that make Henry stand out from its competitors.
- Ease of use: We examined how user-friendly Henry’s platform is, how intuitive the onboarding process is, and how quickly a new user is likely to understand and use the platform’s full functionality.
- Customer support: We evaluated Henry’s existing customer support network and scored it on response times, training materials, and access to customer service reps.
- Pricing and transparency: We examined the pricing of Henry products and services and whether readily available pricing information is available on its website.
Summary of Henry Review
Henry delivers a meaningful productivity advantage for commercial real estate brokers by dramatically reducing the time and effort required to bring deals to market. Its combination of AI automation, flexible model ingestion, automated mapping, and human quality control sets it apart from generic design tools.
Beyond time savings, Henry enables the average analyst to produce institutional-quality, professionally designed decks in hours rather than weeks—removing a key bottleneck to winning new business. Its ability to reconcile underwriting changes, enhance visuals, and deliver polished materials quickly positions it as a competitive advantage in listings, bake-offs, and capital raising environments.
While pricing and early-stage maturity may limit adoption for smaller teams, Henry is a compelling solution for high-performing investment sales groups competing on speed, presentation quality, and deal volume.
Disclaimer
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