CRE Marketing
Pricing
$49/user/month
Contact for pricing
Free to $5,000/year+
$89/month
$89/month
Contact for pricing
$131–$1,099/month
Contact for pricing
Contact for pricing
$659/month
CRM Integration
Native
Yes
Partial
No
No
With RealPage subscription
No
With VTS
Yes
Yes
Free Trial
Yes
No
No
Yes
Yes
No
No
No
No
Yes
The commercial real estate industry continues to evolve rapidly, and with it, the tools professionals use to market properties, generate leads, and manage campaigns. Whether you’re a broker creating polished offering memorandums or a landlord promoting retail space across multiple platforms, having the right marketing software can save time, reduce costs, and elevate your brand.
In this guide, we’ve evaluated the top CRE marketing platforms for 2025 to help you choose the right solution for your business. From full-service suites to specialized tools for document generation, we break down the features, pricing, pros, and cons of each product, so you can make an informed decision.
Methodology
To choose the best marketing software, we vetted each company based on the following criteria:
- Pricing and Transparency: How are products priced, and how readily available is pricing information online?
- Main Features: We examined each platform’s depth and breadth of features, including what offerings set it apart from competitors.
- Ease of use/Functionality: How user-friendly and intuitive is each platform? How quickly can new users learn the functionality?
- Customer Support and Training: What level of customer support is offered? How available are training resources and customer service reps?
Ascendix Composer
Best for Salesforce users who require efficient and consistent document generation directly from their CRM data.
Ascendix Composer is a document generation tool built natively within Salesforce, designed to streamline the creation of professional documents such as brochures, offering memorandums, reports, and emails.
Pros- Seamless Salesforce integration ensures smooth data synchronization and user experience.
- The drag-and-drop builder simplifies the document creation process.
- Automated data binding and bulk generation significantly reduce document preparation time.
- Templates can be tailored to specific branding and content requirements.
Cons- As it’s built for Salesforce, organizations not using this CRM cannot leverage Ascendix Composer.
- Currently, the tool does not support exporting to formats like Excel or PowerPoint.
- New users might require time to familiarize themselves with the template builder’s functionalities.
Key Features
- Drag-and-Drop Template Builder: Users can design documents using an intuitive interface, eliminating the need for coding or external design tools.
- Dynamic Data Binding: Automatically pulls real-time data, including images and maps, directly from Salesforce records into templates.
- Bulk Document Generation: Enables the creation of multiple documents simultaneously, ensuring consistency and efficiency.
- Versatile Output Formats: Supports exporting documents as PDFs, HTML emails, or microsites, catering to various distribution needs.
- Predefined Template Library: Offers a collection of ready-to-use templates tailored for different business scenarios.
- Automation Capabilities: Facilitates the generation and distribution of documents with minimal manual intervention.
User Experience
Composer’s user experience is built for speed, ease, and customization directly within Salesforce or AscendixRE CRM. Users can generate polished brochures, flyers, emails, reports, and landing pages in just a few clicks—no design experience or manual data entry required.
Customer Support
Ascendix provides dedicated customer support, including onboarding assistance and ongoing help through their Concierge Service. Users have praised the team’s responsiveness and commitment to addressing queries and issues promptly.
Pricing
Ascendix Composer is included in both AscendixRE plans at no extra cost. The Enterprise plan ($99/month) offers Composer, search tools, stacking plans, and more. The Unlimited plan ($129 per month) adds advanced features, including deal rooms, a listings portal, and lead capture.
Summary
Ascendix Composer is a Salesforce-native document generation tool ideal for CRE and other data-driven industries. It enables users to quickly create branded brochures, reports, emails, and landing pages using CRM data—no design skills required. Composer provides a seamless and efficient experience for Salesforce users, backed by robust customer support.
Showcase by Buildout
Best for brokerages that want to centralize listing management, marketing, and lead capture in one platform.
Showcase by Buildout is a CRE marketing platform that automates listing creation, document generation, and syndication from a single entry point to help brokerages scale efficiently and maintain brand consistency.
Pros- End-to-end automation for listing, brochure, and email creation
- Dynamic, asset-type-specific templates ensure consistency
- Excellent lead capture tools with gated documents and CRM-style dashboard
- Strong onboarding and design support ensure brand consistency
Cons- No direct syndication to CoStar or LoopNet
- Custom branding and template requests may increase the cost
- Pricing isn’t publicly listed, requiring a quote
Main Features
- Centralized property data: A single property form powers brochures, websites, email blasts, and third-party listings.
- Custom-branded documents: Fully customizable templates for brochures, OMs, proposals, and reports.
- AI writing assistant: “Al” generates property and location descriptions based on listing data.
- Retailer mapping tool: Integrated Google Maps/Places for creating branded aerial maps with POI tagging.
- Web integration: Powers embedded listing search on company websites and standalone property microsites.
- Lead capture: Gated documents with CA forms, real-time lead tracking, and CRM-like dashboard.
- Syndication: Direct feeds to 12+ listing platforms (excluding CoStar and LoopNet); semi-automated email updates for others.
User Experience
Highly intuitive, with dynamic forms that adapt by asset type and transaction type. Document creation is drag-and-drop and template-driven, with real-time previewing. Brokers can generate polished materials in minutes with minimal design input.
Customer Support
Every client is onboarded with an implementation manager and design team to ensure brand consistency. Ongoing support includes access to documentation, in-app help, and responsive email support.
Pricing
Pricing is subscription-based and starts at $199/broker/month plus a $275/mo platform fee. Showcase can be purchased as a standalone product. Custom branding, document templates, and additional custom pages may increase cost.
Summary
Buildout is a robust, end-to-end marketing solution for CRE brokerages seeking to streamline manual tasks, create high-quality materials, and centralize lead tracking. Its combination of automation, branding control, and built-in syndication makes it a top pick for firms managing multiple listings and teams.
CommercialEdge
Best for brokerages that want streamlined listing management and integration with CoStar, LoopNet, and Yardi’s ecosystem.
CommercialEdge is a full-service CRE marketing platform from Yardi that streamlines listing syndication, lead management, and email marketing with seamless integration across the Yardi ecosystem.
Pros- Seamless integration with Yardi and syndication to top platforms
- Built-in email marketing and brochure tools reduce the need for third-party apps
- Lead tracking dashboard provides actionable performance data
- Free tier available for basic syndication
Cons- Full-service pricing starts high, making it less accessible for small teams
- Excludes syndication to Crexi
- Requires an upfront onboarding fee for full access
Main Features
- Listing syndication: Push listings to CoStar, LoopNet, CommercialCafe, PropertyShark, and more (excludes Crexi).
- Custom-branded property pages: Sync updates directly to a white-labeled property search embedded in your website.
- Built-in email marketing: Create and send HTML email campaigns and brochures with built-in tracking and no need for external tools like Mailchimp.
- Lead tracking: Automatically capture and organize leads from multiple listing channels and email campaigns.
- Brochure builder: Auto-generate brochures using existing listing data and photos with customizable templates.
- Listing performance dashboard: Track views, clicks, and conversion rates across all platforms and campaigns.
- Premium ad placement: Boost listings with “Gold” and “Diamond” featured ads to improve exposure and engagement.
- Outlook integration: Add leads and sync contacts directly from your email workflow.
User Experience
CommercialEdge offers a user-friendly dashboard for managing listings, campaigns, and leads. Users can create brochures and emails in minutes, and brokers can choose between self-service tools or support from the CommercialEdge team. Updates made in the dashboard are reflected across all connected platforms, including your own website.
Customer Support
Clients receive onboarding and can opt for hands-on support, including listing population, brochure creation, and site integration. Support includes access to Yardi’s 400-person research team to assist with data entry and syndication.
Pricing
- Free: Basic syndication to Yardi-owned platforms (CommercialCafe, CommercialSearch, PropertyShark).
- Full Service: Starts at $5,000/year, plus a one-time onboarding fee ($2,000–$5,000 depending on portfolio size). Includes syndication to CoStar/LoopNet, brochure and email builder access, and website sync.
Summary
CommercialEdge is best suited for brokerages that want streamlined listing management and deep integration with CoStar, LoopNet, and Yardi’s ecosystem. With flexible pricing and full-service options, it’s a scalable solution for firms looking to consolidate marketing workflows and improve visibility without juggling multiple platforms.
CREBuilder
Best for professionals seeking a straightforward, efficient solution for creating marketing materials without the need for extensive design skills or resources.
CREBuilder is a web-based platform that helps CRE professionals quickly create OMs, leasing packages, and marketing documents using pre-built templates and automation to streamline their workflow.
Pros- Designed for ease of use, enabling users with minimal design experience to create professional documents.
- Automated features significantly reduce the time required to produce marketing materials.
- Offers competitive pricing with no long-term commitments, making it accessible for businesses of all sizes.
Cons- Currently, the platform lacks features like email blast capabilities, although such functionalities are reportedly in development.
- Some limitations in customizing certain sections, such as rent rolls, without assistance from the support team.
Key Features
- Pre-Built Templates: A variety of customizable templates for different property types, facilitating quick and consistent document creation.
- Automated Document Generation: Streamlines the process of compiling property data into professional marketing materials.
- Custom Branding: Enables users to integrate their branding elements into documents, adding a personalized touch.
- Unlimited Document Creation: Users can create as many documents as needed without additional costs.
- Technical Support: Offers unlimited technical support to assist users with any issues or customization needs.
Customer Support
CREBuilder provides multiple support channels, including email, phone, and live chat. Training resources, including documentation and webinars, are available to help users maximize the platform’s capabilities.
User Experience
CREbuilder offers an intuitive design and efficiency in producing high-quality marketing documents. Users appreciate the balance between functionality and simplicity, making it suitable for both individual brokers and larger teams.
Pricing
- Basic Plan: Starts at $89/month. This plan includes access to all templates, unlimited document creation, and technical support.
- Pro Annual Plan: $69/month, paid on an annual basis, which includes everything in the basic plan, plus additional features.
Summary
CREBuilder is a web-based platform that helps CRE professionals quickly create marketing materials like offering memorandums using pre-built templates and automation. It’s easy to use, requires no design experience, and supports unlimited document creation with custom branding and responsive support.
CREOP
Best for independent brokers and lean teams who need a fast, affordable way to produce professional-grade marketing packages and perform in-depth underwriting.
CREOP is a powerful marketing and underwriting platform designed to help brokers quickly create polished offering memorandums, custom flyers, and property websites. CREOP blends automation with advanced analysis tools—no design team required.
Pros- Combines marketing and underwriting in a single platform
- Custom mapping and data tools enhance visuals and analysis
- Affordable entry pricing with a strong feature set for solo brokers
- Intuitive UI designed for non-designers; fast document turnaround
Cons- Some features (like custom maps or site plans) require add-on fees
- Not ideal for large enterprise teams without customization
- No native CRM or email blast functionality
Main Features
- Marketing document automation: Build professional OMs, flyers, and BOVs using flexible templates and custom branding.
- Mapping tools: Auto-generate aerial maps, drive-time heatmaps, and major employer maps with logo and label customization.
- Financial modeling: Full underwriting suite with multi-year projections, rent rolls, income/expense inputs, cap rate sensitivity, and IRR modeling.
- BOV generation: Built-in Broker Opinion of Value module including SWOT analysis, pricing scenarios, and marketing plans.
- Data population: Automatically pulls local demographics, GDP trends, and industry breakdowns from third-party sources like Esri.
- Property website & email campaigns: Launch teaser sites with gated NDAs and send HTML emails with brochure download CTAs.
- Custom comps database: Users can upload or input rent/sale comps and reuse them across future properties.
- Deal room and lead tracking: Track NDA signers, manage deal participants, control access, and monitor buyer interest levels.
User Experience
CREOP is built for brokers, not designers. The interface is highly intuitive, with step-by-step task tabs guiding users through the creation of listings, underwriting, and marketing collateral. Templates are customizable, and users can rearrange sections or toggle what’s included in final outputs.
Customer Support
CREOP provides hands-on support and will build custom maps or site plans for an additional fee. Enterprise customers receive added perks like exclusive cover designs, shared comps across teams, and deal collaboration tools.
Pricing
Monthly pricing starts at $89/user/month. Annual plans are discounted to $715/year/user. Enterprise pricing is available for teams of five or more, with added sharing and customization features. Custom map services start at $150.
Summary
CREOP is ideal for independent brokers and lean teams who need a fast, affordable way to produce professional-grade marketing packages and perform in-depth underwriting. With its mix of automation, visual polish, and analytical depth, it’s a go-to platform for brokers who want to move fast without sacrificing quality.
G5 by RealPage
Best for property managers seeking an AI-driven marketing platform to boost visibility and streamline tenant acquisition.
G5 Marketing Solutions, now part of RealPage, is a digital marketing platform offering a suite of tools designed to enhance property performance, reduce tenant acquisition costs, and streamline the renter experience.
Pros- G5’s machine learning capabilities automatically fine-tune campaigns for better lead quality and marketing efficiency.
- Combines SEO, digital advertising, website development, and analytics in a single solution tailored for real estate.
- Built specifically for property managers and operators, with features that align with leasing workflows and renter behavior.
- Detailed dashboards and reporting tools provide clear insights into marketing ROI and campaign effectiveness.
Cons- Lack of publicly available pricing makes it difficult to compare or budget without a sales call.
- The platform’s depth and customization options can be overwhelming for smaller teams or users new to digital marketing.
- Best suited for residential property marketing; less ideal for general commercial or non-housing CRE use cases.
Key Features
- AI-Driven Marketing Optimization: G5 utilizes machine learning to automate marketing decisions, allowing for real-time adjustments to campaigns based on performance data.
- Comprehensive Digital Advertising: The platform supports various digital advertising channels, including search engine marketing, display ads, and social media campaigns, to increase property visibility.
- Website Development and SEO: G5 offers website creation services optimized for search engines, ensuring properties rank higher in search results and attract more organic traffic.
- Analytics and Reporting: Users have access to detailed analytics dashboards that provide insights into campaign performance, lead generation, and conversion metrics.
User Experience
G5 delivers a robust, all-in-one platform for real estate teams, combining campaign creation, website management, and analytics with AI-driven optimization. While powerful and efficient, its wide range of tools may present a learning curve for new users.
Customer Support
Now part of RealPage, G5 offers enterprise-level support with onboarding, account management, and access to digital marketing specialists. Larger clients receive more personalized service and strategic guidance, while smaller teams may get templated support. Users generally find the team responsive and knowledgeable, though response times can vary by account size and service tier.
Pricing
Specific pricing details for G5 Marketing Solutions are not publicly disclosed. Costs are likely customized based on the size of the property portfolio and the specific services selected. Interested parties should contact RealPage directly for a tailored quote.
Summary
G5 Marketing Solutions is a robust, AI-powered digital marketing platform designed specifically for the real estate industry. Its ability to integrate SEO, paid advertising, website development, and performance analytics into a single solution makes it especially valuable for property managers and multifamily operators seeking to streamline tenant acquisition and boost ROI.
LoopNet
Best for CRE professionals looking to maximize listing exposure and reach targeted audiences through a high-traffic platform with robust marketing tools.
LoopNet is one of the most prominent CRE marketing platforms, offering a suite of solutions designed to maximize property visibility and accelerate lease or sale transactions.
Pros- Access to a large and active audience searching for commercial properties.
- Higher-tier packages offer prominent placement in search results, increasing exposure.
- Availability of professional media services and targeted advertising enhances listing appeal.
Cons- Higher-tier packages come at a premium, which may limit accessibility for smaller firms or independent owners.
- Support and billing processes can be inconsistent, potentially leading to delays or frustrations.
- Outdated or duplicate listings may appear on the platform, impacting overall listing quality and search experience.
Key Features
- Tiered Advertising Packages: LoopNet offers four main advertising tiers—Silver, Gold, Platinum, and Diamond—each providing varying levels of exposure, search result placement, and marketing enhancements.
- Professional Media Services: Higher-tier packages include architectural photography, 3D virtual tours, video tours, and drone footage to effectively showcase properties.
- Intelligent Targeting: Utilizes CoStar’s data and machine learning to deliver targeted advertising, ensuring listings reach the most relevant audience.
- LoopLink Integration: Enables the direct integration of LoopNet’s search technology into a broker’s or owner’s website, providing a seamless property search experience for visitors.
- Analytics and Reporting: Provides insights into listing performance, including views, inquiries, and engagement metrics.
User Experience
LoopNet delivers a streamlined user interface that prioritizes property visibility and listing management. Brokers and owners can create listings quickly, select advertising tiers, and access performance data through a centralized dashboard. Higher-tier packages unlock more sophisticated media and targeting tools, but even basic users benefit from the platform’s built-in reach.
Customer Support
LoopNet provides support via phone and email, with additional resources available through CoStar’s help center. Users considering premium tiers generally receive more proactive account management; however, smaller firms may find support responsiveness uneven, depending on the service level.
Pricing
LoopNet’s pricing is subscription-based, varying by the chosen advertising tier:
- Silver: Starting at $131/month
- Gold: Starting at $495/month
- Platinum: Starting at $999/month
- Diamond: Starting at $1,099/month
Pricing may vary based on the number of listings and additional services selected.
Summary
LoopNet stands out as a leading platform in the commercial real estate market, offering a comprehensive suite of marketing solutions designed to increase property visibility and expedite transactions. While the platform’s extensive reach and professional marketing tools are significant advantages, potential users should weigh the costs and consider reported customer service experiences when deciding on its suitability for their needs.
PropertyCapsule by VTS
Best for landlords and leasing teams focused on the retail sector who want to automate their marketing and ensure consistent branding
PropertyCapsule, now part of the VTS ecosystem, helps leasing teams centralize property data and automate the creation and distribution of branded marketing materials.
Pros- Built for speed and brand consistency with auto-updating brochures
- Ideal for retail leasing with access to 10,000+ retailer profiles
- Mobile-optimized materials and strong VTS ecosystem integration
- Eliminates manual updates across marketing channels
Cons- Designed mainly for landlords, less tailored for brokerage workflows
- No pricing transparency; custom quote required
- Advanced features may require integration with other VTS tools
Main Features:
- Centralized property database: Store and manage all property-level information, including maps, images, site plans, and leasing materials.
- Automated brochure creation: Instantly generate and update marketing materials—brochures, flyers, site plans—when listing data changes.
- Multi-channel publishing: Distribute up-to-date materials across websites, PDFs, email, and mobile apps automatically.
- Retailer database: Access a library of over 10,000 retailer profiles and logos to enhance marketing materials.
- Responsive design: All materials are optimized for desktop, tablet, and mobile use.
- Integration with VTS: Seamlessly connects with VTS leasing and asset management tools for a unified workflow.
User Experience:
Designed with simplicity in mind, PropertyCapsule helps leasing teams move faster and stay consistent. The platform is built for automation, removing the need for manual updates across multiple marketing channels. Its mobile-friendly tools and web-based dashboards make it easy to access and deploy materials on the go.
Customer Support:
Support is available via phone and online, with access to documentation, live training, and webinars. As part of VTS, users benefit from a broader enterprise support system.
Pricing:
PropertyCapsule is offered via custom enterprise pricing. Subscription costs vary depending on portfolio size, the number of user seats, and the feature set. Prospective clients must contact VTS for a tailored quote.
Summary:
PropertyCapsule is best suited for landlords and leasing teams focused on the retail sector who want to automate their marketing and ensure consistent branding across every touchpoint. As part of the VTS suite, it’s an ideal solution for organizations already using or considering other VTS tools.
RCM
Best for CRE brokers, institutional sellers, and marketing teams seeking a secure, all-in-one platform to manage listings, streamline campaigns, and integrate with existing CRMs.
RCM, a LightBox company, offers a comprehensive marketing and transaction management platform designed to streamline the entire sales process—from property listing creation to closing—by providing integrated tools that enhance efficiency and exposure.
Pros- Offers an all-in-one solution for CRE marketing and transaction management.
- Email campaigns achieve a 99% deliverability rate, ensuring a broad reach.
- Designed for ease of use, allowing users to create and manage listings without extensive technical knowledge.
- Virtual Deal Room® provides secure document sharing with detailed access controls and tracking.
- Access to a vast network of qualified principals enhances marketing reach and effectiveness.
Cons- Specific pricing details are not publicly disclosed and can only be obtained through direct contact.
- New users may require time to familiarize themselves with the platform’s full capabilities.
- While templates are available, there may be constraints in tailoring designs to specific branding needs.
Key Features
- Executive Summary Websites: Create mobile-friendly, customizable property websites with interactive maps, photo galleries, and branding options.
- Email Marketing: Design and distribute branded email campaigns using various templates, with real-time tracking of opens, clicks, and engagement metrics.
- Virtual Deal Room: Securely share underwriting and due diligence documents with full audit trails and user activity tracking.
- Real-Time Analytics: Access integrated metrics across the sales process to optimize listing performance and identify engaged prospects.
- CRM Integration: Synchronize buyer data and activities with internal CRM systems, including Salesforce, for seamless workflow management.
- Broadcast Command Center: Manage email campaigns efficiently with tools designed for quick deployment and tracking.
User Experience
RCM delivers a clean, intuitive platform that streamlines CRE marketing and transactions. Tools like drag-and-drop email builders, customizable websites, and real-time analytics make it easy to manage campaigns. While there’s a slight learning curve, the interface supports efficient, end-to-end deal execution.
Customer Support
RCM provides dedicated customer support, including training materials, webinars, and a support team accessible via phone and email. The company emphasizes responsive service to assist clients throughout the marketing and transaction process.
Pricing
RCM does not publicly list pricing for its Marketing Toolkit. Interested parties are encouraged to contact RCM directly to obtain detailed pricing information tailored to their specific needs.
Summary
RCM is an all-in-one CRE marketing and transaction platform built for brokers, institutional sellers, and marketing teams. It offers tools for listing creation, email campaigns, secure document sharing via Virtual Deal Rooms®, and CRM integration. RCM delivers a secure, scalable solution with strong support and seamless workflow management.
SharpLaunch
Best for small to mid-sized CRE firms seeking to enhance their digital marketing capabilities without the complexity of multiple platforms.
SharpLaunch is an all-in-one CRE marketing platform that streamlines property promotion and lead generation by centralizing marketing efforts, enhancing digital presence, and improving operational efficiency for brokers, asset managers, and owners.
Pros- Clean and intuitive design that simplifies the creation and management of marketing materials.
- The platform consolidates multiple marketing functions, reducing the need for additional software.
- Excellent customer service, with prompt assistance and personalized onboarding experiences.
Cons- The design templates can be somewhat uniform, which may limit brand differentiation.
- The initial setup and property data entry can be time-consuming, though support staff are available to assist.
Key Features
- Custom Property Websites: Create branded, mobile-responsive websites for each listing, complete with interactive maps, photo galleries, and virtual tours.
- Lead Management: Capture and track leads through built-in forms, with integration options for CRM systems to manage prospects effectively.
- Email Marketing: Design and send professional email campaigns using customizable templates, with analytics to monitor engagement.
- Document Portal: Securely share marketing materials, floor plans, and other documents with stakeholders through a centralized portal.
- Analytics Dashboard: Gain insights into website traffic, lead sources, and campaign performance to inform marketing strategies.
User Experience
SharpLaunch stands out as a robust, user-friendly platform that effectively addresses the marketing needs of commercial real estate professionals. Its comprehensive feature set and responsive support make it a valuable tool for firms aiming to modernize their marketing strategies and streamline operations.
Customer Support
SharpLaunch offers responsive, personalized support, including onboarding, ongoing assistance, and comprehensive training resources. Its white-glove setup and dedicated guidance stand out, especially for firms managing multiple listings or new to the platform.
Pricing
SharpLaunch offers tiered pricing based on the number of properties managed, with plans starting at $659 per month. All plans include access to the full suite of features, and custom packages are available for larger portfolios.
Summary
SharpLaunch is an ideal choice for small to mid-sized CRE firms seeking a centralized, easy-to-use marketing solution. By combining website creation, email marketing, lead capture, and analytics into one platform, it eliminates the need for multiple disconnected tools. While the templates may feel somewhat uniform to some users, the platform’s clean design, robust features, and excellent support make it a top contender for firms looking to boost digital visibility and streamline their marketing workflow.
Summary of Best CRE Marketing Software for 2025
Today’s CRE marketing software goes far beyond static flyers and email blasts. The best platforms combine automation, analytics, and design flexibility to help you reach the right audience, manage leads effectively, and stay ahead in a competitive market. Whether you’re part of a national brokerage or running a lean operation, there’s a tool in this guide that can streamline your workflow and improve your marketing ROI.
As with any software investment, it’s important to consider your team’s size, budget, and existing tech stack. We recommend taking advantage of free trials, demos, and onboarding support before committing. With the right platform, you can reduce manual work and focus more time on what matters: closing deals.
