Millionaire Renters Surge, Redefining Where and How the Wealthy Live
The number of $1M+ renter households has more than tripled since 2019.
Good morning. Homeownership isn’t the only path to luxury living anymore. A rising number of millionaires are trading mortgages for high-end leases, especially in Southern cities.
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Market Snapshot
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*Data as of 06/02/2025 market close.
LUXURY LIVING
Millionaire Renters Surge, Redefining Where and How the Wealthy Live
Once a rarity, millionaire renters now make up a notable slice of the luxury housing market — and they’re flocking south, reports RentCafe.com.
The rich renter: Between 2019 and 2023, the number of US renter households earning over $1M tripled, soaring from 4,500 to nearly 13,700 — a 204% increase. While homeownership still dominates among high-income earners, renter growth outpaced owner growth, increasing 169% in the same period.
Millionaire trends: Several factors are fueling the shift: booming tech wealth, remote work flexibility, surging stock portfolios, and a growing appetite for turnkey, hassle-free living. Renting lets millionaires enjoy prime locations and upscale perks without committing to long-term maintenance or unpredictable markets.
Heading south: New York and San Francisco remain elite renter magnets, but metros like Houston, Dallas, and Miami are stealing the spotlight. Houston saw a 25x increase in millionaire renters between 2019 and 2023, followed by Dallas (12x) and Miami (11x).
Generational divide: Millennial millionaires are far more likely to rent than own, driving a 60% surge in high-income rental households, while Gen X has moved solidly into homeownership territory. Boomers, once dominant among millionaire homeowners, have been overtaken by Gen X as the primary owner group.
The coastal core: Despite the expansion into secondary and Sun Belt markets, traditional wealth hubs remain dominant. New York still leads with over 5,600 millionaire renter households, followed by San Francisco (1,400+) and Los Angeles (823). Among homeowners, New York, LA, and San Francisco continue to house the most millionaire residents.
➥ THE TAKEAWAY
Big picture: Renting is no longer just a stepping stone. For a growing class of wealthy Americans, it’s a lifestyle choice. Southern metros and emerging cities are reshaping where high-net-worth individuals choose to live, signaling fresh opportunities for developers and investors focused on luxury multifamily offerings.
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✍️ Editor’s Picks
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Development window: With construction starts plunging and future supply set to dry up, developers who break ground now could deliver into a tighter market by 2026–2027. (sponsored)
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Persistent losses: Despite recent rate cuts, US banks continue to face $481B in unrealized securities losses, driven by long-dated MBS.
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Storm exposure: Hurricane risk is expanding beyond Florida into less-prepared markets like the Carolinas and Virginia, impacting property values, insurance costs, and migration patterns.
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Price recovery: High-value CRE sales, especially in multifamily, are picking up, hinting at a market bottom and renewed investor interest.
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Industrial plateau: Vacancy rates are leveling off as new construction slows, but weak e-commerce growth and softer leasing premiums are tempering momentum.
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Court backlog: A constitutional cap on judges is clogging NY courts and delaying real estate cases, but political pushback is stalling reform.
🏘️ MULTIFAMILY
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Disaster premiums: Rents near LA wildfire areas jumped over 5% as displaced residents drove demand and some landlords defied emergency caps.
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Expense easing: Multifamily operating costs are rising at their slowest pace since 2021, though they're still 39% above pre-pandemic levels.
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Can it convert? Developers are seeking an $850 million loan to transform Manhattan’s 111 Wall Street into over 1,500 apartments, marking one of the city’s most ambitious office-to-residential conversions.
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Renting wins: Renting now costs less than owning in all major US metros, with more high earners choosing to rent for flexibility, lifestyle, and financial freedom.
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Wynwood workforce: LivWrk has proposed a 1,363-unit, three-tower project in Wynwood under Florida’s Live Local Act, with over 500 units designated as workforce housing.
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Rent control: Colorado Gov. Polis rejected a ban on rent-setting algorithms, warning of unintended impacts despite concerns over inflated housing costs.
🏭 Industrial
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AI powerhouse: Amazon is rapidly scaling its global data center footprint, including new sites in Mexico, Chile, and Saudi Arabia.
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Lowered valuation: Blackstone cut its offer for Warehouse REIT to $633M after due diligence raised concerns, particularly over a Radway Green asset.
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Last mile logistics: As AI usage shifts from training to inference, demand is surging for smaller, last-mile data centers near major metros and secondary markets.
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Clean build: Site remediation for industrial reuse is complex but critical, turning contaminated land into productive assets while supporting sustainability, public health, and urban redevelopment.
🏬 RETAIL
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Anchor reimagined: In 2025, mall success hinges less on massive tenants and more on visit-driven anchors proven to attract steady, diverse foot traffic.
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Grocery growth: Facing a major supply shortage, Regency Centers is capitalizing on strong tenant demand and limited new retail development to expand grocery-anchored shopping centers.
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AI doubts: Small businesses say AI adoption has brought some wins, but most are still waiting on the game-changing impact they expected.
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Financing win: Orion Real Estate Group has landed $45M in acquisition financing for a major retail center in the Orlando metro.
🏢 OFFICE
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Tower transformation: Developers are pursuing an $850M loan to convert Manhattan’s 111 Wall Street into 1,500+ apartments, making it one of NYC’s largest-ever office-to-resi conversions.
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Trophy rebound: Top-tier office towers in major US cities are seeing peak-day usage near 2019 levels, with Class A+ buildings hitting 94% occupancy on Tuesdays.
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Dallas divestment: Union Investment is listing Texas Capital Center to capitalize on strong Uptown demand while shifting its US focus to multifamily and retail.
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Big bonus: Hudson Pacific CEO Victor Coleman's compensation tripled to $24.8M in 2024 despite the company posting a $364M net loss.
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Asset takeover: CP Group is poised to take control of Piedmont Center as lender Bawag moves in post-default.
🏨 HOSPITALITY
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Hotel headwinds: Rising upgrade costs and maturing debt threaten US hotel recovery despite strong tourism demand.
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Venture backing: Wander raised $50M from Fifth Wall, Starwood, and others to scale its AI-driven platform and expand its portfolio of high-end vacation rentals.
📈 CHART OF THE DAY
Medium to large industrial tenants drove DFW’s Q125 leasing market, accounting for 56% of total space demand despite fewer mega-deals, as overall activity aligned with long-term averages.

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