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Memphis Industrial Market Rides Manufacturing Boom

Memphis is fast becoming an industrial heavyweight, thanks to massive EV investments and surging tenant and investor interest.

Memphis Industrial Market Rides Manufacturing Boom

Memphis is fast becoming an industrial heavyweight, thanks to massive EV investments and surging tenant and investor interest.

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Good morning. Memphis is fast becoming an industrial heavyweight, thanks to massive EV investments and surging tenant and investor interest. Plus, a controversial new tax bill could throw a lifeline to RealPage.

Today’s issue is sponsored by Agora—experience the future of real estate investment management.

Market Snapshot

S&P 500
GSPC
5,921.54
Pct Chg:
+2.05%
FTSE NAREIT
FNER
763.15
Pct Chg:
+1.56%
10Y Treasury
TNX
4.469%
Pct Chg:
+0.037
SOFR
30-DAY AVERAGE
4.34%
Pct Chg:
-0.00

*Data as of 05/27/2025 market close.

HOTSPOT

Memphis Flexes Industrial Muscle with EV Megaprojects and Investor Surge

Supercharged by Ford’s BlueOval City and a wave of industrial development, Memphis is punching above its weight in the national logistics and manufacturing arena.

Construction pipeline: As of March 2025, Memphis had 12.5 million square feet of industrial space under construction—representing 4.2% of its total inventory, the highest share among major U.S. markets. That activity places it just behind Phoenix (15.9 million square feet), far ahead of other logistics hubs like Indianapolis and Chicago.

The driving force: Ford’s $5.2 billion BlueOval City is the catalyst. The nearly 6-square-mile EV campus in Stanton, Tenn.—part of an $11.4 billion joint venture with SK Innovation—includes a 4.2 million-square-foot battery plant and is expected to churn out 500,000 electric trucks annually and create 11,000 jobs.

Demand heats up: Memphis industrial sales volume nearly doubled YoY in Q1 2025, reaching $182 million across 2.8 million square feet. Notable deals include Robinson Weeks Partners’ acquisition of 831,974 square feet at Legacy Park in Olive Branch, Miss., and Sealy & Co.’s purchase of a 589,598-square-foot portfolio in the same submarket.

Affordability is the key: Memphis remains one of the best bargains in industrial real estate. At $75.81 per square foot, it’s well below the $125 national average—and a steal compared to New Jersey ($255.63) and Phoenix ($176). Rents tell the same story: in-place leases average $4.17 per square foot, while new deals come in at just $4.67.

➥ THE TAKEAWAY

Big picture: Even with vacancy rising to 9.2%, Memphis isn’t losing its edge. Competitive rents, growing infrastructure, and a prime logistics location continue to draw automotive and fulfillment tenants, proving that in this market, value still drives velocity.

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✍️ Editor’s Picks

  • Vacancy solution: Multifamily operators are turning persistent vacancy into profit by embracing furnished mid-term stays, generating up to $2,000/unit/month without adding operational burden. (sponsored)

  • Job slump: Bay Area and several Midwest metros continued to post job losses in April, even as top markets like NY and Houston led national employment gains.

  • Property dip: Commercial prices fell across all asset types in April, marking the first broad decline in over a decade.

  • Op Zone debate: Congress is considering reforms to the Opportunity Zone program to better steer investment into rural and low-income areas.

  • Rate uncertainty: CRE finance sentiment plunged in Q1 amid rising fears of stagflation, with volatile tariff policies clouding hopes for interest rate cuts and dampening investor confidence.

  • User lockout: Proptech startup Landa, once promising real estate investing for as little as $5, has gone dark, as it faces lawsuits over defaulted loans and missing rent payments.

🏘️ MULTIFAMILY

  • Federal shield: A controversial tax bill could curb local bans on rent-pricing algorithms, offering RealPage and landlords a legal edge, but not immunity from lawsuits.

  • Leading the way: Brooklyn, Jersey City, and Queens led NYC’s apartment growth over the past decade, offering lower rents and solid access to Manhattan.

  • Fraud uncovered: California investment manager Kenneth Mattson has been charged with running a 15-year, $46M Ponzi scheme involving fake real estate partnerships, defrauding hundreds of investors.

  • Workforce boost: Beacon Hill will start construction in July on a 112-unit all-workforce housing project in Princeton under Florida’s Live Local Act.

  • A-Rod resort: Alex Rodriguez is leading a $1B development in the Dominican Republic’s Playa Grande, planning 577 condos and villas to boost luxury tourism.

  • Top deals: Q125 saw over $1.1B in major apartment sales, led by MG Properties’ $309M Park 12 purchase in San Diego.

🏭 Industrial

  • Mega campus: Prologis is stepping in to lead the $17B Project Sail data center campus near Atlanta, one of Georgia’s largest-ever tech developments.

  • Texas tech: Primary Digital secured $11.6B to back the world’s largest AI data center, part of OpenAI and Oracle’s Stargate project in Texas.

  • Southern expansion: JPMREIT acquired 15 industrial properties across Texas, Virginia, and Florida for $124M, expanding its Southern U.S. footprint amid strong warehouse demand.

  • Amazon refi: Invesco secured a $60M refinancing for its Amazon-leased, 1 MSF industrial facility in Riverside, CA.

🏬 RETAIL

  • Rising prices: Retail fit-out costs rose 4% nationwide to an average of $155/SF due to increased mechanical expenses, labor shortages, and higher material costs.

  • Retail impact: Lower US tariffs on Chinese goods are temporarily easing pressure on direct-to-consumer retailers, but recent duty exemption changes continue to drive supply chain shifts.

🏢 OFFICE

  • Tech revival: AI firms are projected to lease 2.7 MSF of San Francisco office space annually through 2030, potentially slashing the city’s 35.8% vacancy rate.

  • DFW deal: AT&T signed a 12-year lease for 186 KSF in Richardson, TX, relocating its call center as part of a broader strategy to streamline operations.

  • Bargain buy: Hall Equities Group is buying Walnut Creek’s Ygnacio Center for $111M,  a 47% discount from its 2018 sale.

  • Sunset refi: Mani Brothers has refinanced its flagship 9000 W. Sunset Blvd. office tower in West Hollywood with a $125M loan from JPMorgan Chase.

  • Midtown makeover: SL Green has filed plans to convert its 34-story office tower at 750 Third Avenue in Midtown East into 680 residential units.

🏨 HOSPITALITY

  • Weekend wins: US hotel performance ticked up mid-May as strong weekend demand, driven by events and graduations, boosted RevPAR in cities like Detroit, Chicago, and Charlotte.

  • Theme war: Universal has opened Epic Universe, a $7B Orlando theme park and its first major US launch in two decades, intensifying competition with Disney.

📈 CHART OF THE DAY

Nationwide office visits

Nationwide office visits in April were down just 30.7% from April 2019 levels, marking the third-best month for in-office traffic since the pandemic began.

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