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Retail Market Trends Show Strength Despite Closures

Retail market shows resilience in Q2 2025 as investment rises despite store closures and limited new construction.
Retail market shows resilience in Q2 2025 as investment rises despite store closures and limited new construction.
  • Net absorption fell to -7.5M SF in Q2 2025, with bankruptcies and closures continuing to return large blocks of space to the market.
  • Retail construction dropped sharply, with new starts down more than 50% quarter-over-quarter, as development economics remain unfavorable.
  • Investment volume hit $28.5B in H1 2025, up 23% year-over-year, with strong capital flows into mixed-use assets and high-performing metros.
Key Takeaways

Closures Drag On Absorption

The US retail market logged its second consecutive quarter of negative net absorption, falling to -7.5M SF in Q2, reports JLL. That brings H1 2025’s total to -14.5M SF. The dip is largely due to thousands of store closures. These closures stem from a surge in bankruptcies that began in 2024. That year marked the highest level of US bankruptcy filings since 2010.

Bar charts showing U.S. corporate bankruptcy filings from 2010 to 2024, peaking in 2024 at 694 filings. Consumer discretionary sector led 2024 bankruptcies.
Stacked bar chart showing historical net absorption across retail property types from 2018 to 2025, highlighting deep negative absorption in 2025.

Big-box retailers and drugstore chains like Joann, Rite Aid, and Big Lots were among the major contributors to space returning to market.

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Construction Slows To A Crawl

Retail construction activity remains muted. Projects underway dropped to 48.3M SF, and starts plunged by more than 50% to just 4.9M SF in Q2. Developers continue to face rising costs, weak rent growth, and growing opportunity costs tied to more lucrative multifamily or mixed-use projects.

Line and bar charts showing declining retail construction starts and availability rates from 2008 to 2025, with average leasing time down to 7.1 months.

As a result, retailers looking to expand are targeting existing space, with the average time to lease a vacated property at just 7.1 months.

Small Formats Win Out

Despite the closures, announced openings for 2025 (6,565) outpaced closures (5,633). But the footprint is shrinking: nearly 90% of new leases in Q2 were for spaces under 5K SF. Service-based tenants and quick-service restaurants are leading the charge, contrasting with closures of larger format retailers like Forever 21 and Walgreens.

Rents Stabilize; Growth Slows

Nationally, average asking rent rose 0.3% quarter-over-quarter and 2.0% year-over-year, showing signs of plateauing. Some markets—such as Los Angeles—saw declines, while Nashville (+4.9%), Tampa (+4.8%), and Dallas (+4.7%) led annual growth.

Investment Rebounds, With Mixed-Use In Focus

Retail transaction volume reached $28.5B in the first half of 2025, up 23% from a year ago. The West region experienced a dramatic 107% year-over-year increase in investment volume. This growth was driven by major deals, including FalconEye Ventures’ $645M acquisition of Scottsdale Quarter. The property is a retail-driven mixed-use development.

Stacked bar chart of quarterly U.S. retail transaction volume from 2008 to Q2 2025, showing a recovery in 2025 investment levels.

Liquidity remains strong for high-performing assets, especially those integrating retail with dining, office, or residential uses.

What’s Next

While net absorption is expected to turn positive later in 2025, growth will likely be modest. Rents are nearing their peak in many markets, and leasing dynamics continue to favor smaller-format, experience-driven retail. The permanent extension of the 2017 tax cuts via the recently passed “One Big Beautiful Bill” could further support retail spending and investment in the near term.

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