Retail Growth Surges in 42BELOW Midtown South

Retail growth in 42BELOW, Midtown South, is outpacing Manhattan overall as mixed-use, dining, and fitness retail surges in this corridor.
Retail growth in 42BELOW, Midtown South, is outpacing Manhattan overall as mixed-use, dining, and fitness retail surges in this corridor.
  • 42BELOW’s retail occupancy is growing 65% faster than Manhattan’s overall rate.
  • Food & Drinks retail in 42BELOW increased by 15.3% over two years, more than double Manhattan’s 6.8% gain.
  • Fitness and personal care storefronts rose 32% in 42BELOW, compared to just 5% citywide.
  • The district’s evolution is fueled by new residential development and office-to-housing conversions.
Key Takeaways

Leasing Momentum Accelerates

According to City Biz, retail growth is accelerating in 42BELOW, a Midtown South corridor between Sixth and Eighth Avenues. The district runs from 42nd Street south to 30th Street. Data from mapping and analytics firm Live XYZ shows storefront vacancy in 42BELOW fell 19% over two years. That performance is 41% stronger than Manhattan’s overall vacancy improvement.

The rebound reflects the corridor’s shift toward a mixed-use, residential-focused neighborhood. As a result, the area is attracting new retailers and supporting continued residential growth.

Restaurants and Food Drive Expansion

The leading category in 42BELOW’s retail story is Food & Drinks. The district saw 71 new restaurant openings against 37 closings over two years, posting a net growth of 17%. Across broader Food & Drinks retail—including cafes, sweet shops, bars, and nightclubs—growth reached 15.3%, more than double the pace of Manhattan’s 6.8%. Notable openings include the return of Fauchon to Manhattan with a 55,000 KSF flagship, Sushi 35 West, and Olio E Più’s second location. Upcoming large-scale additions like Shaver Food Hall (35,000 KSF), and Jean-Georges’ 25,000 KSF restaurant, underscore the sector’s momentum. This surge aligns with broader data showing prime retail demand strengthening in major gateway markets as high-performing corridors attract more dining and experiential tenants.

Fitness, Residential, and Daily-Needs Retail Rise

Beyond food, fitness and personal care are rapidly expanding. The sector has grown from 25 to 33 storefronts—a 32% jump against just 5% growth in Manhattan at large. Recent deals, like Life Time’s 52,000 KSF lease at 10 Bryant Park, reflect demand from both new residents and office conversions fueling a more active, residential population. The corridor also logged 9 new groceries, including Aldi’s 25,000 KSF supermarket set to open this year.

Mixed-Use Transformation Drives Occupancy

The corridor, which includes the Garment District, Koreatown, Herald Square, Penn District, and Bryant Park, was heavily impacted by pandemic closures but has rebounded with over 50% of establishments new in the last five years. The Midtown South Rezoning is set to add thousands of homes and mixed-use spaces, further attracting retailers and bolstering occupancy. Industry experts cite unparalleled transit, foot traffic, and the area’s evolving live-work dynamic, making 42BELOW a model for mixed-use vitality in Manhattan.

RECENT NEWSLETTERS

View All
CRE Daily - No Cap

podcast

No CAP by CRE Daily

No Cap by CRE Daily is a weekly podcast offering an unfiltered look into commercial real estate’s biggest trends and influential figures.

CRE Daily Newsletters

Join 65k+
  • operators
  • developers
  • brokers
  • owners
  • landlords
  • investors
  • lenders

who start their day with CRE Daily.

The latest news and trends in commercial real estate delivered to your inbox. Get smarter about what matters in just 5-minutes or less.