- New York AG Letitia James filed to dismiss RealPage’s legal challenge of the state’s algorithmic rent pricing ban.
- New York is the first state to prohibit the use of rent pricing algorithms by residential landlords.
- RealPage alleges the law unconstitutionally targets its rent pricing software and similar tools.
- The statute bars pooling rental data among landlords for pricing, regardless of data type.
RealPage Responds to State Ban
According to Multifamily Dive, RealPage is contesting New York’s new restrictions on rent pricing algorithms after the statute took effect in December 2025. The company, which provides multifamily pricing tools, argued that the law unfairly targets its business and restricts the information it provides to landlords.
First-of-Its-Kind Legislation
New York’s law, signed in October 2025, updates the state’s antitrust rules to ban algorithmic rent pricing tools. It targets services that combine data from multiple landlords to determine rent levels. While some US cities have passed similar measures, New York is the first state to implement a broad, statewide ban.
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Industry and Legal Implications
The Attorney General’s office claims that landlords have used algorithms to inflate rents beyond what a competitive market might support. RealPage contends the law is overly broad, impacting legal data analytics as well as any software pooling information from more than one property owner. This legal challenge comes amid broader scrutiny of rent algorithms nationwide, as disputes over data-sharing and pricing tools continue to intensify. Legal experts note the statute does not differentiate between historical and current data—broadening its reach.
What’s Next
RealPage’s lawsuit remains pending while the federal court considers the motion to dismiss. The outcome could set a significant precedent for multifamily rent pricing algorithms and future regulations in other states.
