- Portfolio optimization is now the top priority, surpassing cost reduction in CRE strategy.
- Utilization data is key, but most organizations lack strong analytics capabilities.
- Hybrid models are becoming more structured with formal in-office policies.
- Evolving space standards focus on collaboration, productivity, and employee experience.
A Strategic Shift
The tenth annual Global Occupancy Planning Benchmark Report shows a notable evolution in how organizations approach workplace strategy, reports JLL. Based on input from 99 global companies overseeing 745M SF of office space, the report finds portfolio optimization has become the leading focus for CRE leaders. Unlike past years where reducing costs topped the agenda, companies are now rethinking space usage to better support business outcomes and employee needs.
Utilization Vs. Capability
For the third year running, space utilization data is considered the most important metric. But a wide gap persists: while 74% of organizations collect this data, just 7% rate their analytics capabilities as excellent. This disconnect is stalling progress toward more dynamic space planning and highlights a growing demand for advanced, integrated platforms that merge usage data with qualitative insights.
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Hybrid Gets More Defined
Flexibility is still central to workplace strategies, but structured hybrid models are on the rise. The report shows an uptick in fixed in-office days, while fully flexible approaches are in decline. Additionally, most organizations have now adopted formal hybrid policies, though fewer than 4 in 10 are using change management programs to support adoption and long-term success.
Evolving Workplace Standards
The report notes shifts in space types and design standards, particularly a renewed focus on collaboration and focus zones. These elements are viewed as essential for creating workplaces that attract employees back to the office by supporting both productivity and engagement.
Looking Ahead
As occupancy strategies evolve, the report underscores the importance of balancing operational efficiency with human experience. JLL’s experts continue to help organizations integrate data, strategy, and design to build resilient, adaptable, and people-centric workplaces.
Why It Matters
As hybrid work solidifies and space needs shift, real estate leaders are rethinking their metrics for success. With portfolio optimization now front and center, and utilization data still under-leveraged, organizations that invest in better data tools and people-first strategies will gain a competitive edge.
What’s Next
Expect more structured hybrid programs, smarter space planning tools, and a renewed focus on aligning workplace design with employee experience. As the report shows, data fluency and change management are key areas where many organizations still have room to grow.
