Overland Park, KS, Dethrones Minneapolis as Most Sought-After City by Renters in April

Overland Park, Kansas, is now the most sought-after city among renters on RentCafe.com, dethroning Minneapolis.
May 22, 2024
Overland Park, KS, Tops Renters' List, Overtaking Minneapolis
  • Overland Park has seen a sudden surge in RentCafe.com page views, favored listings, and saved searches.
  • The Kansas City suburb saw a 256% increase in page views and a 138% increase in favorited listings over the past year.
  • Minneapolis, Atlanta, Cleveland, and Washington, D.C. round out the top five most popular cities for renters.
Key Takeaways

A recent analysis of RentCafe.com data revealed that Overland Park, Kansas, is now the most desired city in the country for apartment renters. Its top employer? T-Mobile.

By the numbers

The suburb southwest of Kansas City took the top spot away from Minneapolis, last year’s frontrunner, based on pageviews (+256%), favorited listings (+138%), and saved searches (+67%). 

But although Minneapolis got knocked down a peg in April, it also enjoyed more pageviews (+133%) and saved searches (+47%) this year.  Atlanta took third place, maintaining a steady level of interest despite limited listings (+1%). 

Meanwhile, Cleveland and Washington, D.C. rounded out the top five cities in the country.

Regional Preferences

A deeper look at the data reveals balanced renter preferences across different U.S. regions. 

The West and South are currently the most sought-after regions for renters, each boasting nine cities in the rankings. The Midwest followed closely behind, thanks in part to the rising popularity of relatively unknown suburbs like Overland Park.

Why It Matters

If you haven’t heard of Overland Park, you’re certainly not alone. The shift in top-ranked cities for apartment renters towards relatively unknown Midwestern metros seems to indicate that the American Dream is slipping further away. Renters are looking everywhere they can for more affordable spaces for their growing families.

I’m an award-winning copywriter and digital marketing consultant who co-founded Tailored Ink. I help business owners and marketers craft the right messaging and create content at scale to grow their brands, generate leads, convert them into customers—and even get acquired by their competitors. As a member of Young Entrepreneur’s Council (YEC) and a columnist for sites like Forbes, Entrepreneur, and Business Insider, I also help mentor current and aspiring entrepreneurs and marketing professionals.
CRE Daily is a digital media company covering the business of commercial real estate. Our mission is to empower professionals with the knowledge they need to make smarter decisions and do more business.
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