- Lego Store operator plans new US locations in both large and small cities.
- The first U.S. Lego factory will open in Virginia in 2027.
- Lego’s 2025 revenue hit $13B, a 12% year-over-year increase.
- The company is moving its Americas HQ to Boston, leasing over 100K SF of office space.
Sales Growth Fuels Expansion
According to Bisnow, the Lego Group reported a record year in 2025, with total revenue reaching nearly $13B—a 12% increase from the previous year. Consumer sales rose 16%, outpacing the global toy market and putting Lego well ahead of rivals Hasbro and Mattel. Buoyed by this momentum, Lego Store plans to grow beyond major metros, targeting smaller cities like Minnetonka, MN, and Broomfield, CO.
Boosting Local Production
Lego will open its first US manufacturing site in Virginia next year to meet rising regional demand and support retail growth. The project also reflects growing investment in large-scale infrastructure across the state, as Virginia continues to attract major development tied to digital and industrial expansion.
The project follows several recent supply chain investments. Lego opened a new facility in Vietnam and expanded plants in Mexico, Hungary, and China.
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US Office and Retail Rollout
The company operates more than 100 Lego Store locations across the US and expanded its catalog to 870 SKUs in 2025. Meanwhile, Lego plans to relocate its Americas headquarters from Connecticut to Boston by year-end. The company leased more than 100K SF of office space to support future growth.
Outlook Remains Positive
Despite monitoring global risks, Lego leaders are confident in continued US consumer demand. The company expects further market share gains, pointing to sustained growth in the US and a robust pipeline of new Lego Store projects. The phrase “Lego Store” is expected to become even more prominent as Lego scales both manufacturing and retail presence nationwide.
