- JPMorgan Asset Management secured $176M in financing from Brookfield for a 709-home single-family rental portfolio.
- Properties span six growing Atlanta suburbs, including McDonough, Loganville, and Cartersville. The deal values each home at approximately $248K.
- The deal aligns with an institutional push into Sun Belt built-to-rent markets. Rising homeownership costs are driving demand for single-family rentals.
A JPMorgan Asset Management-backed investment group (JPM) acquired a major single-family rental portfolio in metro Atlanta, according to The Real Deal.
The 709-home deal, supported by a $176M credit facility from Brookfield Asset Management (BN), reflects the growing demand for rental housing in high-growth Sun Belt markets.
Institutional Investment
The portfolio comprises seven rental communities across six expanding Atlanta suburbs: McDonough, Loganville, Cartersville, Dallas, Hoschton, and Jefferson.
Homes feature 3-, 4-, and 5-bedroom layouts, catering to renters seeking more space as rising homeownership costs push many prospective buyers into the rental market.
Walker & Dunlop’s New York capital markets team secured the financing, citing Atlanta’s robust job market and rapid population growth as key drivers of demand for suburban rentals.
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Sun Belt Boom
JPMorgan’s latest acquisition follows its broader strategy of expanding in the SFR sector, including its partnership with Georgia Capital and Paran Homes to develop BTR communities across the Southeast.
Metro Atlanta has emerged as a prime market for institutional landlords, with investors betting on long-term rental demand from millennials and young families unable to afford homeownership.
The region’s affordability, relative to other Sun Belt cities, has made it an attractive target for large-scale rental housing investments.
Looking Ahead
As institutional investors continue to deepen their presence in the SFR market, JPMorgan’s latest deal signals confidence in the long-term viability of built-to-rent communities.
With home prices and mortgage rates remaining elevated, demand for professionally managed rental housing is expected to grow, positioning Atlanta as a key market for future investment.
