- Hollywood Park Studios, a 12-acre production campus by Rams owner Stan Kroenke, will first serve as the International Broadcast Center for the 2028 LA Olympics before transitioning into a film and television studio.
- The new studio will anchor a broader media and tech district surrounding SoFi Stadium, part of Kroenke’s 300-acre Hollywood Park development in Inglewood.
- With five 18,000 SF soundstages, 80,000 SF of office space, and a dedicated mill facility, the project is designed to attract global media companies — despite current headwinds in the production industry.
- Kroenke’s plans come as soundstage occupancy in LA drops to 63%, down from over 90% pre-strike, but developers continue building in hopes of a rebound fueled by streaming demand and Olympics exposure.
Hollywood Park Studios: Lights, Camera, Inglewood
As reported by CoStar, Stan Kroenke, billionaire owner of the LA Rams, is setting the stage for his next venture. Hollywood Park Studios, a state-of-the-art media production complex adjacent to SoFi Stadium. The project is part of a larger vision to transform the 300-acre Hollywood Park into a live-work-play destination centered around sports, entertainment, and tech.
Set to break ground next month, the campus will first support Olympic broadcasting in 2028, then transition into commercial use for studios, streamers, and production companies.
Studio Specs and Strategic Timing
The campus will feature:
- Five soundstages, each 18,000 SF
- An 80,000 SF production office building
- A mill facility for set construction and prop work
- Infrastructure to support trailers and production equipment
- Parking for 1,100 vehicles
The design, led by Gensler, reflects a long-term commitment to media production even amid industry volatility. Clayco is the general contractor, Pacific Edge the project manager, and Guggenheim Investments is backing the financing.
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Olympics Now, Hollywood Later
The timing is no coincidence. In 2028, SoFi Stadium will not only host the Olympic Opening Ceremony, but also be converted into the world’s largest Olympic swimming venue. Hollywood Park Studios will operate as the International Broadcast Center, placing global media attention directly on the Inglewood campus.
Post-Olympics, Kroenke aims to pivot the facility into a hub for film, television, and streaming productions — tapping into LA’s legacy while also adapting to new content creation trends.
A Crowded Yet Growing Field
Despite a slowdown in filming and falling soundstage occupancy, new studio projects continue to break ground across LA and beyond:
- East End Studios is building a 16-stage campus in LA’s Arts District.
- Echelon Studios from Bardas Investment Group and Bain Capital continues to progress in Hollywood.
- A $1B Television City overhaul was recently approved by LA’s City Council.
- Warner Bros. nears completion on a $500M renovation of its Burbank studio lot.
Nationally, Netflix is developing a 12-stage campus in New Jersey, and other new projects are underway in New York and Louisville.
Why It Matters
California is fighting to retain its edge in media production. Lawmakers are pushing to expand the state’s Film & Television Tax Credit Program to $750M and introduce broader incentives. National policies are also in discussion to discourage production flight overseas.
By anchoring Olympic media and long-term studio infrastructure at Hollywood Park, Kroenke is betting big on LA’s future as a production capital — even if the cameras aren’t quite rolling yet.
What’s Next
With construction set to begin in June, Hollywood Park Studios positions Inglewood as not just a sports capital, but a rising force in global media production — just in time for the world’s spotlight in 2028.
