- Blackstone is investing $200M in Utah-based Entrata to help the firm expand its multifamily property management platform.
- Entrata serves more than 35,000 rental communities and 12M residents worldwide with tools for leasing, accounting, acquisitions, and tenant engagement.
- The investment reflects a broader trend of rising investor confidence in multifamily housing, supported by strong demand and record-high net absorption.
Blackstone Makes A Big Proptech Bet
The Entrata investment, totaling $200M, signals Blackstone’s growing confidence in the multifamily sector and the value of streamlined technology. The deal supports Entrata’s push to enhance operations for owners and improve service for renters, per Globe St.
Entrata’s All-In-One Platform
Entrata offers a centralized system for managing leasing, payments, accounting, and acquisitions. It also provides resident-focused tools, including a self-service portal and rewards through its Homebody brand. Its AI assistant, ELI+, helps improve efficiency across properties.
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Expanding Global Reach
Entrata currently supports over 35,000 rental communities and 12M residents. With this new funding, the company plans to grow its footprint, although it has not disclosed specific expansion plans.
Backed Before
This isn’t Entrata’s first major funding round. In 2021, Silver Lake led a $507M investment that helped the company double its research and development spending and expand internationally.
Why It Matters
The Entrata investment reflects how multifamily housing continues to gain investor interest. CBRE reports that investment in the asset class rose 33% year-over-year in Q1 2025 to $28.8B. Net absorption hit 100,600 units—the highest since 2000—as rents increased 0.9%. Demand also outpaced supply, signaling strong market fundamentals.
What’s Next
Technology will continue to shape how landlords and operators manage properties. With new capital, Entrata is well-positioned to improve the rental experience and meet the growing demands of the multifamily market.
