Charleston Site Taps Demand for Luxury Extended-Stay Hotels

A new downtown Charleston project aims to bring high-end, apartment-style hospitality to one of the most competitive lodging markets in the US.

May 2, 2025

Nina Dale

200–210 Spring Street is entitled for 152 hotel keys and located in one of the most supply-constrained hospitality zones in the country.
The project will cater to the growing demand for apartment-style, extended-stay accommodations, blending hotel services with residential comfort.
Charleston’s $13B tourism economy, combined with tough hotel development regulations, makes this a rare and high-value opportunity.

Key Takeaways

A new frontier in urban hospitality

Charleston’s 200-210 Spring Street is a hotel development site located in downtown Charleston that is currently entitled for 152 keys in one of the most sought after hospitality and short term rental districts in the country. This location is prime for the growing trend of the highly elevated and amenities apartment style accommodations sector. The residential hospitality space is growing national attention and treated as a crown performing jewel in urban markets around the USA. Charleston’s prime growth, attraction, and hard barrier to entry story makes it a very desirable location for this concept.

A rare entitlement win

Charleston has one of the most difficult entitlement processes with very limited supply that is applied to hotel keys and short term rental allowances. Securing hotel development rights in downtown Charleston has become increasingly challenging due to the city’s strict regulations and preservation efforts, creating almost impenetrable barriers to entry in the submarket. The scarcity of available hospitality projects and driving retail demand for Charleston makes this site highly valuable and irreplaceable.

Targeting the next generation of travelers

200-210 Spring Street is uniquely positioned to accommodate a modern, apartment-style hospitality concept which is a rapidly growing concept among the major national higher end hotel brands. These “residence-style” accommodations cater to travelers seeking an elevated, longer-term stay, blending the comforts of home with the service and amenities of a luxury hotel. With Charleston’s tourism industry generating over $13 billion annually, there is a significant and underserved demand for this style of accommodation.

A rare offering for a diverse traveler base

Currently, very few projects in Charleston offer this type of residential hotel experience, positioning this development as a rare product in the market. The property would attract a diverse range of guests, including: hospitality and corporate travelers, young professionals, university visitors, medical professionals, wedding parties, and long stay tourists that are all drawn to Charleston’s vibrant culture, historic charm, and thriving economy.

Why it matters

The rise of working from home has created a new class of travelers seeking flexibility, comfort, and connection to experimental urban life. This style of extended-stay lodging is perfectly aligned with these evolving travel patterns, offering guests the ability to experience Charleston as a resident while enjoying elevated accommodations and amenities. This development represents a strategic opportunity to meet the growing demand for a high-end, home-like hospitality experience in one of the nation’s most desirable and highest barrier to entry cities.