CardVault Expansion Hits Chicago With New Wrigleyville Store

Tom Brady will open a CardVault by Tom Brady store at 1027 W. Addison St. on August 1, marking the company’s sixth location and its first outside the East Coast.
Brady acquired a 50% stake in CardVault in February and is spearheading an aggressive national expansion, with a goal of opening one new store per month.
The sports card and memorabilia market is booming, projected to double to $27.5B by 2033, and CardVault is eyeing coast-to-coast growth and potential UK locations.

Key Takeaways

From The Field To The Storefront

Seven-time Super Bowl champion Tom Brady is making moves off the field, this time in Chicago’s Wrigleyville neighborhood, reports Bisnow. His company, CardVault by Tom Brady, will open its latest sports memorabilia shop directly across from Wrigley Field on August 1.

Beyond The East Coast

The Wrigleyville store marks a major milestone as the company’s first location outside the East Coast. It joins five other shops in Massachusetts, Connecticut, New Jersey, and New York. The Chicago location is part of an ambitious nationwide rollout, with Brady aiming to launch one new store each month.

Brady’s Playbook

Brady joined the company in February with a 50% ownership stake, lending not only his name but his star power to the brand. “We’re excited to open our doors in the heart of Chicago — a city rich in sports history,” said CardVault co-founder Chris Costa.

Targeting Sports Hubs

CardVault stores are typically compact and located near sports venues or heavy foot traffic. For example, the New Jersey location at American Dream Mall spans just 1,200 SF. The company says more US locations are already in the pipeline, though they remain undisclosed.

A Growing Market

The global sports card and memorabilia industry is booming, with the market expected to grow from $13B in 2023 to $27.5B by 2033, per Spherical Insights. Brady sees this as an opportunity to engage fans and grow a lifelong passion: “We want to grow it to the best possible business we can,” he told Fox Business.

What’s Next

CardVault’s expansion is just getting started. Brady and Costa plan to move west and explore international markets, including the UK. They aim to establish a nationwide retail footprint by the end of the year.