Beverly Hills Goes Big with $10B One Beverly Hills Project

One Beverly Hills, a $10B project near Rodeo Drive, will feature an Aman hotel, luxury condos, and 200,000 SF of retail and dining.
The 17.5-acre site includes up to 45 high-end shops and restaurants, with tenants like Dolce & Gabbana, Casa Tua Cucina, and Los Mochis.
Condos will range from $20M to over $40M—well above typical Beverly Hills prices.
The project also includes 10 acres of gardens and open space, designed as a new centerpiece for the city.

Key Takeaways

Reviving the Gateway to Rodeo Drive

One Beverly Hills is one of the most expensive private real estate projects currently underway in the US, per WSJ.

Until now, the area lacked large-scale luxury development opportunities. Now, this project offers a rare chance to reimagine a core piece of Beverly Hills real estate with new retail, residential, and green space elements.

Aman Brand Anchors Ultra-Luxury Residences

At the heart of the project is Aman Beverly Hills, the ultra-luxury brand’s first West Coast hotel. It will include a 78-suite hotel and two branded residential towers with fewer than 200 condos. Notably, prices range from $20M to over $40M — more than double the area’s recent record condo sale. So far, the first tower is nearing $1B in contracted sales and commitments.

Retail & Dining Expansion

With Rodeo Drive 99% leased and rents averaging $1,000 PSF, One Beverly Hills offers rare inventory for luxury retailers. The project will house about 45 boutiques and restaurants, with roughly 40% of retail space pre-leased.

Confirmed tenants include:

Dolce & Gabbana, opening a second location nearby.
Casa Tua Cucina, an Italian culinary marketplace.
Los Mochis, a UK-based fusion restaurant mixing Japanese and Mexican cuisine.

Retail experts say the project provides opportunities for both new entrants and existing brands to expand within the constrained Beverly Hills market.

More Than Just Luxury

Beyond retail and residences, One Beverly Hills will feature 10 acres of landscaped botanical gardens and open space, nearly half of which will be open to the public. Developers are positioning the project as a live-work-play destination for wealthy locals who want convenience without the crowds of central Rodeo Drive.

Why It Matters

One Beverly Hills illustrates the surging demand for ultra-luxury real estate and branded living experiences. With limited inventory and sky-high prices, developers are doubling down on mixed-use concepts that cater to the top tier of global wealth.

What’s Next

As leasing continues and construction progresses, One Beverly Hills is poised to redefine high-end development in Southern California. It also reflects a broader trend where branded luxury residences and retail experiences are becoming key differentiators in top-tier urban markets.