Cincinnati Tops Renter Charts as Midwest Leads the Pack in Q3 2025
Q3 data reveals the Midwest’s growing pull for renters in search of value and space.
Good morning. Cincinnati just knocked D.C. off the top spot for renter engagement. Q3 data shows renters shifting toward more affordable, in-demand markets, especially in the Midwest.
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🎙️This Week on No Cap: Jack and Alex talk with Lev founder & CEO Yaakov Zar about turning mortgage frustration into a leading CRE tech platform, and how AI is transforming the future of CRE financing.
Market Snapshot
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*Data as of 11/24/2025 market close.
Midwest Moment
Cincinnati Tops Renter Charts as Midwest Leads the Pack in Q3 2025
As peak leasing season winds down, renter interest shifts to new cities, with the Midwest grabbing the spotlight.
Dethroning D.C.: Cincinnati jumped four spots to become Q3’s most in-demand rental market, with renter interest spiking across the board—page views (+34%), favorites (+52%), and saved searches (+56%). Most engagement came from nearby cities such as Columbus, Indianapolis, and Chicago, suggesting strong regional migration.
Midwest takes the crown: The Midwest led Q3 with 11 cities in the top 30 and four in the top 10. Kansas City, Minneapolis, and Cleveland stood out, while St. Louis soared 74 spots to #27. Renters are flocking to the region’s affordability and growing inventory in smaller markets.

Other Market Movers:
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Atlanta rose to #2 nationally, maintaining its status as the leader in favorited listings.
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Washington, D.C. slipped from the top spot to #4 as activity moderated, though interest remained solid.
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Las Vegas cracked the top five for the first time, with a huge 157% surge in saved searches pointing to focused relocation intent.
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Long Beach, CA, joined the top 10, boosted by coastal appeal and its laid-back vibe compared to neighboring L.A.
Newcomers make moves: Eight new cities joined the top 30, led by Queens, NY, with a 60% jump in favorites and saved searches. Dallas, San Francisco, and Seattle followed, while Birmingham and Knoxville signaled rising interest in secondary markets.
➥ THE TAKEAWAY
The intentional renter: Renters are searching with more focus, putting emerging, affordable markets like the Midwest firmly on the map. As tech-savvy behavior grows, hidden gems are no longer hidden.
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✍️ Editor’s Picks
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Vendor breach: SitusAMC was hacked, exposing client data and triggering FBI and bank reviews, though no banking operations were disrupted.
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Price plateau: Single-family rent growth dropped to just 1% YoY in September, the lowest in 15 years.
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Delayed recovery: CRE’s long-anticipated rebound remains elusive as high rates, partial economic data, and mounting office loan distress delay true market price discovery and capital reentry.
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Growth blueprint: World Business Chicago’s $1.4T growth plan targets nine industries and 300K new jobs by 2034, setting the stage for major CRE opportunities.
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Appraisal gap: Miami delayed the $29M sale of a prime Watson Island site over concerns it's vastly undervalued, with appraisals suggesting it could be worth up to $342M.
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Failed vision: The long-delayed $2B Angels Landing project in Downtown LA has officially collapsed, and the high-profile site may now be auctioned.
🏘️ MULTIFAMILY
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Stability slips: After years of stability, LIHTC properties are under pressure as inflation, cost overruns, and delayed projects drive deficits and weaken performance.
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Density clash: Florida’s Live Local Act is fueling a wave of high-rise proposals by stripping cities of zoning veto power.
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Fund launch: Broad Creek Capital closed its first $150M multifamily fund, acquiring a 298-unit Charlotte property and targeting value-add housing in the Southeast and Sun Belt.
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Housing boost: J.P. Morgan originated $5B in affordable housing investments by Q3 2025, aiming to create or preserve nearly 39,000 units across major U.S. cities.
🏭 Industrial
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Market signal: Prologis secured approval for a 1.6M SF logistics hub in San Francisco’s Bayview, signaling renewed confidence in industrial demand.
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Office conversion: Vacant office buildings present a major opportunity for data center development as demand surges.
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Tech transition: National Development is planning a 950K SF industrial redevelopment at Intel’s former Hudson campus.
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Manufacturing hub: Novartis is investing $771M to build a U.S. manufacturing hub in North Carolina, creating 700 jobs by 2030.
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Production upgrade: Rockwell Automation plans to build a 1M+ square foot advanced manufacturing facility in Wisconsin as part of a $2B U.S. expansion strategy.
🏬 RETAIL
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Share your insights: Early rate cuts have lifted sentiment but market uncertainty lingers; share your take in our Q4 2025 CRE sentiment survey.
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Goodwill glow-up: Goodwill is modernizing with bigger, brighter stores in affluent areas to attract younger shoppers and boost sales.
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Bonus boost: Tax incentives like 100% bonus depreciation are driving record interest in single-tenant net lease retail properties.
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Mall consolidation: Simon Property Group’s full acquisition of Taubman Realty Group has led to the closure of Taubman’s Michigan headquarters and 105 layoffs.
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Leasing lift: Retail real estate bounced back in Q3 with rising tenant demand, tight supply, and renewed investor interest.
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Plaza purchase: Longpoint bought Riverside’s Five Points Plaza retail center for $31M in its first sale since 1986.
🏢 OFFICE
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Midweek momentum: Office foot traffic rose 5% YoY in October, driven by hybrid work shifts and fewer remote roles.
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AI immunity: Empire State Realty CEO Tony Malkin says NYC office jobs are safe from AI disruption—for now.
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Queens grab: United Construction bought a 104K SF office-and-retail building in Flushing from Madison Realty Capital for $64.25M.
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Mile-high build: Broe Group broke ground on a 165K SF Class A office project in Cherry Creek, set to be its new HQ and feature the area's largest floorplates.
🏨 HOSPITALITY
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Crash and burn: Sonder collapsed into bankruptcy after overextending on master leases, burning through cash, and failing to integrate with Marriott.
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Brand reboot: citizenM's parent has rebranded as Another Star post-Marriott deal, backed by $685M financing and global growth plans.
📈 CHART OF THE DAY

U.S. employers added 119,000 jobs in September—more than double expectations—led by gains in healthcare and hospitality, even as unemployment ticked up to a near four-year high of 4.4%.

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