Midwest Rents Climb While Sun Belt Markets Decline

Midwest rents are rising as national multifamily growth cools amid high supply and shifting demand trends.
Midwest rents are rising as national multifamily growth cools amid high supply and shifting demand trends.
  • US multifamily rents rose just 1.2% in the first half of 2025, with June rents up $3 month-over-month to $1,749—marking a stark slowdown from pre-pandemic norms.
  • Midwest metros such as Chicago (+3.6%), Columbus (+3.3%), and Kansas City (+3.2%) led national rent growth, while Sun Belt markets like Austin (-4.7%) and Denver (-3.9%) saw declines.
  • Occupancy held steady at 94.6% in May, highlighting stable demand despite economic uncertainty and elevated new supply levels.
Key Takeaways

A Cooling Yet Resilient Market

Multifamily rent growth across the US is showing signs of strain midway through 2025, reports yardi matrix. The slowdown reflects mounting pressure from aggressive new supply and ongoing macroeconomic uncertainty. Advertised asking rents rose a modest $3 in June, bringing the national average to $1,749. Year-over-year rent growth remained at 0.9%—a far cry from the 2.4% typical during the pre-pandemic cycle.

Line chart showing US national average multifamily rents from June 2023 to June 2025, rising modestly to $1,749 by mid-2025.

Demand, however, remains robust. Over 250K units have been absorbed so far this year, signaling resilient renter interest even as new deliveries mount. Occupancy rates have remained flat at 94.6% for seven straight months.

Line chart showing occupancy trends for lifestyle, overall, and renter-by-necessity multifamily asset classes from August 2024 to May 2025.

The Midwest Stands Out

As Sun Belt and Mountain West markets struggle with oversupply, the Midwest is shining. Chicago posted the strongest year-over-year rent growth at 3.6%, followed by Columbus and Kansas City. These metros also benefit from more modest supply additions and steady job growth, insulating them from the pricing pressure seen elsewhere.

Bar charts displaying year-over-year rent growth for all asset classes, lifestyle, and renter-by-necessity segments, with Midwest cities leading.

In contrast, pandemic-era darlings like Austin (-4.7%), Denver (-3.9%), and Phoenix (-2.6%) are now seeing rents fall as new units outpace demand.

Policy Shifts And Affordability Concerns

June brought some relief on the policy front. California enacted legislation to streamline development approvals. Meanwhile, a federal tax bill boosted LIHTC funding by 12.5%, expanding the affordable housing pipeline to $14B. Despite these moves, affordability remains a major concern. According to the Harvard Joint Center, over 22.6M US renters are now cost-burdened, spending more than 30% of income on housing.

Tepid Growth Ahead

With seasonal rent increases likely behind us, full-year 2025 rent growth is expected to remain tepid. Forecasts call for little to no improvement in many Sun Belt metros through year-end. In contrast, the Midwest is projected to continue outperforming, bolstered by constrained supply and stable economic conditions.

As developers and investors navigate this cooling market, the Midwest’s consistency may offer a rare bright spot in a landscape defined by transition.

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